Brand Tone

sophisticated, passionate, and educational

Brand Values

• •Quality & Purity
• •Authenticity & Provenance
• •Freshness
• •Sustainability & Organic Practices
• •Customer Education
• •Passion

Best Practices

• •Emphasize Sensory Language: Use vivid, descriptive words that evoke taste, aroma, and texture (e.g., "buttery glide," "bright ripe-fruit burst," "peppery zest," "fresh and clean").
• •Tell the Story: Consistently weave in the narrative of the founders, the Greek provenance (Lesvos Island), and the journey from tree to bottle. This reinforces authenticity and passion.
• •Educate, Don't Just Sell: Frame product descriptions and content around informing the customer about what makes high-quality olive oil different. Share knowledge about organic practices, unfiltered oil, and the importance of freshness.
• •Maintain a Confident and Authoritative Voice: Speak with the assurance that comes from expertise and a belief in the superior quality of the product. Avoid overly casual or slang terms.
• •Highlight Quality Cues: Regularly mention "organic," "extra virgin," "unfiltered," "single-estate," "cold-pressed within hours," and "bottled fresh" to reinforce the core values of purity and quality.

Social Perception

High-Quality & Premium, Artisanal & Trustworthy, Distinct Flavors, Focus on "Finishing Oils", Ethical & Conscious Choice

Copy Examples

• •Headline: Beyond Extra Virgin: Discover the Soul of Lesvos in Every Avlaki Drop. Body: Not all olive oils are born equal. Journey with us to the ancient groves of Lesvos, where our organic olives are hand-picked at their zenith and pressed within hours. Avlaki is more than oil; it's an unfiltered expression of a unique terroir, bottled with passion and integrity. Taste the difference freshness makes.
• •Headline: The Art of Olive Oil: Why Avlaki is a Connoisseur's Choice. Body: At Avlaki, we treat olive oil as the craft it is. Founded by an artist and a broadcaster, both certified Olive Oil Sommeliers, we ensure every bottle bearing our names is a testament to purity and exceptional flavour. From the buttery notes of Avlaki Groves to the complex elegance of Agatherí, elevate your culinary creations.
• •Headline: Unmasking True Olive Oil: An Avlaki Education. Body: The world of olive oil can be misleading. Avlaki is committed to transparency, bringing you genuinely fresh, organic, single-estate extra virgin olive oil. Learn what makes our Greek oils stand apart—from tree to your table, unadulterated and full of life.
• •Headline: More Than a Condiment, It's a Finishing Touch of Brilliance: Avlaki Olive Oil. Body: Elevate simple dishes to extraordinary with the nuanced flavours of Avlaki. Our freshly bottled, unfiltered olive oils are designed to be savoured, drizzled generously over salads, pastas, grilled fish, or simply enjoyed with fresh bread. Experience the peppery zest and fruity notes that only true artisanal oil can deliver.
• •Headline: From Our Groves to Your Home: The Avlaki Promise of Purity and Passion. Body: We personally oversee every step, from the organic cultivation in Lesvos to the swift bottling of our precious oil. Avlaki isn’t just a brand; it’s our commitment to bringing you the freshest, most flavourful, and authentically Greek olive oil possible. This is oil as nature intended.