Brand Tone

Educational, trustworthy, aspirational, friendly, approachable, authoritative, honest, transparent.

Brand Values

• •Natural Purity: Commitment to 100% ultra-purified virgin olive oil, avoiding additives, described as "Clean, Safe, Green" ingredients.
• •Sustainability and Ethics: Eco-conscious practices including using by-products, recycled packaging, zero water waste, and PETA-certified cruelty-free.
• •Heritage and Tradition: Proudly showcases Italian roots and three generations of family expertise in the olive oil business since 1945.
• •Innovation and Efficacy: Highlights patented processes and scientifically tested formulas that preserve natural benefits of olive oil for effective skincare.
• •Accessible Quality: Aims to provide high-quality, natural, and effective skincare that is affordable, making quality a normalized part of everyday life.

Best Practices

• •Lead with Heritage and Science: Always connect the product's effectiveness back to the brand's dual strengths: deep-rooted Italian tradition and modern, patented innovation.
• •Emphasize "Clean and Green": Consistently mention the commitment to natural ingredients, sustainability (zero-waste, recycled packaging), and ethical practices (PETA certification). This is a core part of the brand's identity.
• •Use an Educational Tone: Frame marketing content as helpful information. Explain why virgin olive oil is beneficial for the skin, what polyphenols do, and how the "Mediterranean diet for the skin" works.
• •Maintain the Mediterranean Aesthetic: Ensure all visuals from social media posts to ad campaigns reflect the clean, natural, and sun-kissed lifestyle of the Mediterranean. This reinforces the aspirational quality of the brand.
• •Showcase Authenticity through Reviews: Actively use customer testimonials and reviews in marketing materials. This provides social proof and reinforces the brand's trustworthiness and effectiveness from the perspective of real users.

Social Perception

Olivella is perceived as a high-quality, trustworthy brand that delivers on its promises. It is seen as a go-to option for natural and gentle skincare, especially for sensitive skin. The brands connection to the "Mediterranean diet for the skin" resonates with consumers seeking healthy and natural beauty solutions. Its commitment to sustainability and Italian heritage are strong positive differentiators that build customer loyalty. Customers consistently validate the brand's claims of creating moisturizing, non-greasy products with natural ingredients.

Copy Examples

• •Headline: Unlock the Mediterranean Secret to Ageless Skin. Body: Rooted in three generations of Italian olive oil expertise, our patented formulas deliver the antioxidant power of 100% virgin olive oil directly to your skin. Nourish, hydrate, and restore your natural glow. Experience the diet for your skin.
• •Headline: Gentle Enough for Your Skin. Powerful Enough to See a Difference. Body: Sensitive skin? Meet your solution. Our ultra-purified virgin olive oil skincare is dermatologically tested and free from harsh chemicals, parabens, and animal fats. Just pure, clean, plant-based nourishment that calms and restores.
• •Headline: Beauty That Doesn Cost the Earth. Body: From our groves in Italy to your home, we honor nature. Our skincare is born from a zero-waste process, using recycled packaging and cruelty-free ingredients. Look beautiful, and feel good about it.
• •Headline: From the Heart of Italy, a Legacy of Radiance. Body: Since 1945, our family has perfected the art of olive oil. Now, we bring that passion to your skincare. Each bottle of Olivella contains the purity, tradition, and innovation of our Italian heritage.
• •Headline: Not Just Olive Oil. The *Right* Olive Oil. Body: We don just add olive oil; our skincare is made *from* it. Our unique process ensures the highest levels of natural vitamins and polyphenols are preserved, giving your skin the authentic, non-greasy hydration it deserves.