Brand Tone

Earthy, Delicate, and Artisanal

Brand Values

• •Quality Craftsmanship
• •Timeless Aesthetics
• •Community Building
• •Supporting Artists

Best Practices

• •Embrace Sensory Language: Use descriptive words that evoke touch, sight, and emotion. Instead of "nice fabric," use "buttery-soft waffle knit" or "delicate, airy weave." This reinforces the quality and artisanal value of the products.
• •Speak from "We," Not "I": Consistently use "we" and "our" to reflect the mother-daughter team and the communal spirit of the brand. This creates a more personal and approachable tone than a faceless corporate entity.
• •Always Credit and Uplift Photographers: Whenever featuring a customer's image, always tag and credit the photographer in the first line of the caption. Frame them as fellow artists. This strengthens the community value and encourages user-generated content.
• •Maintain a Consistent Visual & Verbal Palette: Just as the visual brand uses a specific color palette, the copy should use a consistent "word palette." Regularly use terms like "timeless," "artisanal," "delicate," "earthy," "handcrafted," and "community." Avoid corporate jargon or overly trendy slang.
• •Focus on the "Why," Not Just the "What": Don't just sell a prop; sell the emotion and the artistic possibility it unlocks. Instead of "Buy this bonnet," the copy should communicate, "Create a timeless heirloom portrait with this delicately crafted bonnet." This connects the product directly to the photographer's ultimate goal.

Social Perception

Overwhelmingly positive, centered on being a provider of high-quality, unique props, an aspirational brand for newborn photographers, and a supportive community hub.

Copy Examples

• •Texture that tells a story. Our new moss-spun wrap is delicately woven to cocoon the tiniest of clients in pure, earthy comfort. The perfect touch for timeless portraits. Tap to shop for your studio collection. #OliveAndLace #NewbornProps #HeirloomPhotography
• •The Artisan's Elm Bowl Hand-carved from sustainably sourced elm, each bowl carries its own unique grain and character. Its organic shape and warm, natural tones provide a rustic, yet elegant, foundation for your newborn sessions. A simple, timeless piece designed for the artist's touch.
• •A Touch of Autumn: New Layers for Your Studio Hello [Photographer's Name], as the light softens and the air turns crisp, we were inspired to create a collection that captures the gentle warmth of the season. Discover our new, hand-dyed layers in shades of amber, rust, and deep olive. Woven with the artisanal quality you trust, they are ready to help you create magic.
• •We are so incredibly inspired by the art you all create. This week, we're mesmerized by this beautiful image from [Photographer's Tag] using our classic cream bonnet. We'd love to see what you've been working on! Share your recent photos using O&L props in the comments below for a chance to be featured on our Instagram.
• •Curated for the Artist. Crafted for the Newborn. Explore our collection of artisanal props that bring a delicate, timeless touch to your photography.