Brand Tone

Enthusiastic & Passionate, Aesthetic-Focused & Creative, Helpful & Informative, Community-Oriented & Engaging, Modern & Trendy

Brand Values

• •Personalization & Self-Expression: Enabling customers to create setups that reflect their unique style.
• •Quality & Functionality: Providing high-quality components for a satisfying and functional user experience.
• •Aesthetics & Design: A strong focus on the visual and stylistic aspects of keyboard building.
• •Community & Passion: Fostering a shared enthusiasm for mechanical keyboards.
• •Accessibility & Affordability: Aiming to provide affordable, high-quality keyboards and components.

Best Practices

• •Embrace Visual Language: Use descriptive and evocative words that appeal to the senses, especially sight and sound (e.g., 'velvety matte finish,' 'crisp tactile bump,' 'thocky resonance'). This aligns with the aesthetic focus.
• •Stay Enthusiastic and Passionate: Let genuine excitement for the products and the hobby shine through. Use exclamation points judiciously and positive framing.
• •Be Helpful and Approachable: Even when discussing technical aspects, explain things clearly and avoid overly niche jargon where possible, or explain it if used. Position the brand as a helpful guide in the customization journey.
• •Foster Community – Speak *With* Them, Not *At* Them: Use inclusive language ('we,' 'us,' 'our community'). Ask questions, encourage sharing, and feature user-generated content in your communications.
• •Keep it Modern and Fresh: Stay updated with relevant slang or trends (especially on platforms like TikTok) but ensure it feels authentic to the brand and isn't forced. Maintain a clean, minimalist design in written communications where appropriate, reflecting one of their core values.

Social Perception

Positive perception driven by product quality and innovation, aesthetics and customization options, customer service and community engagement, and sound and feel. Focus on aesthetics, customization, and providing informative content aligns well with the desires of the mechanical keyboard community. Active social media presence likely fosters a positive perception among their followers. The primary challenge will be to build broader brand recognition and differentiate themselves from generic terms and other component sellers.

Copy Examples

• •Instagram Post (Showcasing a new keycap set): Unleash your inner artist. 🎨 Our new 'Cosmic Bloom' keycaps just dropped, blending ethereal blues and vibrant pinks to transform your keyboard into a masterpiece. What dream theme are you building next? Share below! 👇 #OliveKeys #CustomKeyboards #Keycaps #MechanicalKeyboard #DeskSetupGoals
• •TikTok Video Script (Quick tip - ASMR style): (Sound of gentle typing, close up on keycap installation) Quick tip from Olive Keys! ✨ Ensure your keycaps click in fully for that perfect thock. Sound on for pure satisfaction. 😉 What’s your favorite keyboard sound? #KeyboardASMR #CustomKeyboard #MechKeys #OliveKeysTips #KeyboardSounds
• •Website Banner (Promoting a sale): Level Up Your Sanctuary. ✨ Your dream desk setup is now even closer. Get 15% off all deskmats and cables this week only! Build your vibe. Build with Olive Keys. #OliveKeys #DeskSetup #KeyboardAccessories #TechUpgrade #MinimalistSetup
• •YouTube Video Title & Description Snippet (Tutorial): Title: Ultimate Guide to Your First Custom Keyboard Build! (Easy Steps + Olive Keys Parts) Description Snippet: New to the custom keyboard world? We've got you! Join us as we walk you through every step of building your first mechanical keyboard, featuring our latest [Product Name] switches and 'Stealth Mode' keycaps. Simple, functional, and oh-so-stylish. Let’s build your dream! Links to all products below. 👇
• •Email Newsletter Subject & Snippet (Community focus): Subject: 💡 Your Setup Inspires Us, [Customer Name]! Snippet: Hey [Customer Name], we’re constantly blown away by the creativity of the Olive Keys family! This month, we’re featuring some incredible community builds (is yours one of them?). Plus, get an exclusive sneak peek at our upcoming 'Artisan Collection' – designed for ultimate self-expression. Explore the inspiration...