Brand Tone

Friendly and Approachable, Chic and Trendy, Passionate and Enthusiastic, Community-Oriented, Professional and Accommodating

Brand Values

• •Quality and Craftsmanship
• •Customer Satisfaction
• •Personalization and Uniqueness
• •Community Support and Local Focus
• •Supporting Small & Diverse Businesses
• •Celebration

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality traits (e.g., friendly, chic, passionate, community-focused), key messaging themes, preferred vocabulary (and words to avoid), and grammatical style. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. For Olive it Boutique, this includes local community members, event planners, and individuals seeking thoughtful gifts. Tailor the tone to resonate with their needs and aspirations while staying true to the brand's core voice.
• •Use Storytelling: Share the "why" behind the brand. Melissa Briscoe's journey and passion for personalized gifts and community are strong narratives. Weave these elements into copy to create a more personal and engaging connection.
• •Be Authentic and Human: Let the genuine passion for the products and customer happiness shine through. Use "we" and "us" to foster a sense of connection. Respond to comments and messages with the same friendly and helpful tone. The tagline "Olive It and we know you will too!" is a good example of this.
• •Maintain Visual and Textual Consistency: Ensure the tone of the copy aligns with the visual branding (logo, colors, imagery). For Olive it Boutique, the chic and vibrant visuals on Instagram should be complemented by equally stylish and enthusiastic text. Regularly review all communications channels to ensure consistency.

Social Perception

Highly Positive, Trusted Local Business, Aesthetic Appeal, Professional Event Partner, Community-Minded

Copy Examples

• •Instagram Post (Image: Stunning, vibrant bouquet): "Blooms that speak louder than words! ✨ Whether it's a 'just because,' a big celebration, or a little pick-me-up, we’re here to make your moments blossom. Swing by our Merrick boutique or tap the link in bio for fresh flower delivery! #OliveItBoutique #FreshFlowers #LongIslandFlorist #GiftIdeas #SayItWithFlowers"
• •Facebook Ad (Targeting local area for an upcoming holiday): "Make [Holiday Name] unforgettable with a touch of Olive It! 🌿 From breathtaking bouquets to curated gift boxes filled with local love (and maybe some Swedish candy 😉), we’ve got your gifting covered. Order ahead for delivery in Merrick & surrounding areas! Visit us at 65 Merrick Ave or shop online. #SupportLocalNY #MerrickNY #GiftBoutique #FloralDesign #HolidayGifts"
• •Website Banner (Homepage): "Olive It... And You Will Too! Discover unique floral designs, delightful gifts, and sweet treats. Your go-to for celebrating life's special moments in Long Island. [Shop Now Button]"
• •Email Newsletter Snippet (Subject: Brighten Their Day with Olive It!): "Hello, lovely people! 👋 Just a little note from your friends at Olive It Boutique to remind you that beauty is always in season. Our latest collection of hand-tied bouquets and charming gifts is designed to bring a smile. Let us help you send a little sunshine! #OliveIt #FloralJoy #ShopSmall #Merrick"
• •Pinterest Pin Description (Image: A curated gift box with flowers, candle, skincare): "The art of gifting, made beautiful (and easy!). ✨ Our custom gift boxes are filled with treasures we Olive – perfect for birthdays, thank yous, or any day that needs a little sparkle. Featuring fresh blooms, artisan candles, and luxe skincare. #OliveItBoutique #GiftBox #CuratedGifts #LongIslandGifts #ShopLocalNY #UniqueGifts"