Brand Tone

Artisanal & High-Quality, Passionate & Knowledgeable, Friendly & Welcoming, Family-Oriented & Established, Gourmet & Experiential

Brand Values

• •Quality
• •Customer Education & Experience
• •Passion for Craft
• •Tradition & Family
• •Local Focus

Best Practices

• •Emphasize "Family" and "Tradition": Regularly incorporate phrases like "family-owned," "our family's passion," "since 2003," and "our tradition of quality" to reinforce trust and heritage.
• •Highlight Quality & Craftsmanship: Use descriptive words that convey the artisanal nature of the products: "handpicked," "cold-pressed," "small-batch," "gourmet," "premium," "exceptional flavor."
• •Maintain a Warm, Educational, and Passionate Voice: Write as if you're sharing a beloved craft with a friend. Offer tips, explain benefits, and share the joy of good food and quality ingredients. For example, instead of just stating a product, explain *why* it's special or how to best enjoy it.
• •Focus on the Sensory Experience: Use evocative language that appeals to taste, smell, and sight. Describe the "buttery notes," "peppery finish," "vibrant aroma," or "golden hue" of the oils.
• •Connect to Place (Los Olivos/Santa Ynez Valley): Mention the beautiful location, the ideal climate for olive growing, and the charm of the tasting room to ground the brand in its unique setting and encourage visits.

Social Perception

Highly Regarded for Quality, Provider of Enjoyable Experiences, Trustworthy & Authentic, A "Must-Visit" in Los Olivos, Valued for Customer Service

Copy Examples

• •Headline: Discover the Taste of Sunshine: Olive Hill Farm's Handpicked Lucca Olive Oil. Body: Since 2003, our family has poured passion into every bottle. Experience the rich, buttery flavor of our 100% extra virgin Lucca olive oil, cold-pressed from olives grown in the beautiful Santa Ynez Valley. Taste the tradition, taste the quality.
• •Social Media Post (with image of oil and fresh bread): It's more than just olive oil; it's an invitation to gather. Dip, drizzle, and delight with Olive Hill Farm. Our family's commitment to quality means every drop is an experience. What are you pairing with your favorite Olive Hill Farm EVOO tonight? #OliveHillFarm #ExtraVirginOliveOil #LosOlivos #FamilyFarmed #TasteTheDifference
• •Product Description (for a flavored oil): Unleash a burst of sunshine with our [Flavor] Infused Olive Oil! Crafted by our family with the same dedication to quality as our signature Lucca EVOO, this vibrant oil is made with [describe ingredients/process, e.g., "fresh lemons co-pressed with our olives"]. Perfect for elevating salads, marinades, or simply for a flavorful finish. Let us indulge and educate your palate.
• •Email Subject for Olive Oil Club: Your Exclusive Taste of the Valley Awaits! New Olive Hill Farm Selections Inside. Email Snippet: Dear [Customer Name], As a valued member of the Olive Hill Farm family, get ready to explore the latest handpicked, artisanal flavors from our Los Olivos estate. This quarter’s selection is all about [briefly describe theme/flavors]...
• •Website "About Us" Snippet: From our family farm to your table, Olive Hill Farm has been a labor of love since 2003. Nestled in the heart of Los Olivos, we believe in the simple joy of exceptional olive oil. We handpick every olive and press it with care, ensuring every bottle we share is a testament to quality and the beautiful bounty of the Santa Ynez Valley. Come visit our tasting room and let us share our passion with you.