Brand Tone

Youthful & Trendy, Friendly & Approachable, Enthusiastic & Positive, Aspirational yet Attainable, Direct & Action-Oriented

Brand Values

• •Fashion-Forwardness: Staying current with trends and offering the latest styles.
• •Femininity & Confidence: Providing clothing that makes women feel good and express their personal style.
• •Customer Connection: Engaging with their audience and building a community around the brand.
• •Accessibility: Offering trendy pieces at a seemingly moderate price point
• •Self-Expression: Encouraging customers to use fashion as a means of showcasing their individuality.

Best Practices

• •Know Your Audience: Always write with the target Olive Girl customer in mind – her age, interests, aspirations, and the language she uses.
• •Use Enthusiastic & Positive Language: Infuse copy with words that evoke excitement, confidence, and happiness (e.g., "obsessed," "fave," "crushing on," "hello gorgeous").
• •Incorporate Emojis Strategically: Use relevant emojis to add personality and visual appeal, reflecting the youthful and friendly tone (✨💖🛍️😉).
• •Maintain an Approachable & Friendly Voice: Avoid overly formal or technical jargon. Write as if you're talking to a friend about fashion.
• •Be Consistent Across All Platforms: Ensure that the tone used on Instagram aligns with Facebook, the website, email marketing, and any customer service interactions. Develop a simple style guide if necessary.

Social Perception

Positive: Customers generally seem to admire the clothing styles and the aesthetic presented by Olive Girl. Comments often include praise for specific items, inquiries about availability, and expressions of desire to purchase. Engaged Community: There's visible interaction on their social media, suggesting an active follower base that is interested in the brand's offerings. Seen as a Source for Trendy Outfits: Olive Girl is likely perceived as a go-to place for current, stylish clothing suitable for various occasions, particularly for a younger demographic.

Copy Examples

• •Instagram Post (New Dress): "Steal the spotlight ✨ Our new 'Sunset Dreamer Maxi Dress' has arrived, and it's everything you need for those golden hour moments. Tap to shop your new fave! #OliveGirlStyle #NewCollection #MaxiDressLove"
• •Facebook Ad (General): "Ready for a wardrobe refresh? 😉 Olive Girl brings you the cutest and trendiest pieces to make you feel amazing, every day! Shop tops, dresses, accessories & more. New arrivals weekly! 👉 shopolivegirl.com"
• •Email Subject Line (Sale): "🎉 You deserve this! UP TO 50% OFF starts NOW! 🎉"
• •Website Banner (Homepage): "Your Next Favorite Outfit is Here. Explore What's New at Olive Girl!"
• •Instagram Story Poll Caption: "Weekend vibes loading... Which look are you rocking? 🤔 [Poll: Cozy & Chic vs. Out & About Glam] #OOTD #WeekendStyle #ShopOliveGirl"