Brand Tone

The brand's tone is currently split: professional, innovative, and forward-looking on the corporate side, contrasted with a direct, product-focused, and transactional tone for e-commerce, emphasizing technical features, practical benefits, and eco-friendly aspects.

Brand Values

• •Service
• •Value and Accessibility
• •Sustainability
• •Growth and Opportunity

Best Practices

• •Create a Unified Brand Story: Develop a core narrative that connects the "Building Better Tomorrows" vision with the tangible products sold. Explain how providing accessible technology contributes to this larger goal.
• •Establish a Clear Voice and Tone Guide: Define whether the brand is primarily professional, friendly, tech-savvy, or value-driven, and ensure this voice is used across the website, product descriptions, and any future marketing.
• •Lead with the "Why": Instead of only listing product features, start with the benefit to the customer. Frame copy around solving problems, enhancing productivity, or contributing to a better environment.
• •Segment Messaging: Tailor the copy for different audiences. The language used for government contracting or B2B services should be more formal and professional than the copy on the consumer-facing e-commerce store.
• •Ensure Consistency Across All Channels: The brand voice and values (service, sustainability, value) should be evident not just on the website but on any marketplace listings (like Walmart or eBay) and in customer service interactions to build a cohesive and trustworthy brand identity.

Social Perception

Primarily perceived as an online retailer of electronics and other consumer goods, with an A+ BBB rating suggesting reliable operations. However, the absence of direct customer reviews on its own site makes sentiment difficult to gauge. Recent legal filings and a significant federal loan indicate complex business operations beyond simple retail, and the wide range of unrelated products (e.g., computers to teddy bears) may create brand confusion.

Copy Examples

• •Technology for a Better Tomorrow. From enterprise solutions to home office essentials, we provide the tools to help you build yours.
• •At Olive Branch, our mission is simple: to provide top-quality technology that empowers you. We believe everyone deserves access to the tools that drive success, which why we offer innovative products, unparalleled service, and sustainable solutions for both individuals and businesses.
• •Upgrade your workspace and protect our planet. Our new line of PCs is built with recycled ocean-bound plastics and other sustainable materials. Powerful performance that feels good. Shop the collection now.
• •Olive Branch Enterprises: Your Partner in Digital Success.
• •Empowering your digital world with cutting-edge computers, printers, and tech solutions. We're committed to quality, service, and a sustainable future. #TechSuccess #EcoFriendlyTech