Brand Tone

Friendly, Approachable, Inspirational, Aspirational, Helpful, Creative, Modern and Stylish

Brand Values

• •Creativity & Design
• •Quality
• •Affordability
• •Making a House a Home
• •Family/Personal Touch

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., warm, inspiring, creative, modern, friendly), and "words to avoid." Share this with anyone creating content.
• •Focus on "You" and "Your Home": Frame copy around the customer and how Olive & Birch products can enhance their life and living spaces. Make it personal and relatable.
• •Use Inspirational and Evocative Language: Words like "transform," "inspire," "beautify," "create," "serene," "vibrant," and "cozy" can help convey the aspirational aspect of the brand.
• •Maintain Visual and Verbal Cohesion: Ensure the tone of the copy matches the visual style of the imagery used. If the visuals are bright and modern, the copy should reflect that.
• •Engage and Invite Conversation: Ask questions in social media posts, encourage user-generated content (e.g., "Show us how you styled your Olive & Birch prints! #MyOliveAndBirch"), and respond to comments in a friendly and helpful manner.

Social Perception

Positive for Similar Product Types, Visually Appealing, Appreciation for Printable/Digital Options, Customers seem to appreciate the style and the inspiration Olive & Birch provides for home decoration.

Copy Examples

• •Instagram Post (New Collection): "Hello, beautiful spaces! ✨ Our new [Collection Name, e.g., 'Golden Hour Abstracts'] collection has just landed, bringing warmth and modern elegance to your walls. Which piece is calling your name? Swipe to see them all & tap to shop! #OliveAndBirchDesigns #WallArt #HomeDecor #NewArrivals #InteriorInspiration"
• •Facebook Ad (Promoting Printable Art): "Transform your home in an instant! 🏡 Our printable art collection offers stunning designs you can download and print today. Affordable, stylish, and oh-so-easy. Click here to find your perfect print and give your walls the refresh they deserve! [Link] #OliveAndBirch #PrintableArt #DIYHomeDecor #InstantDownload #WallDecor"
• •Website Product Description (for a Botanical Print): "Bring the serenity of nature indoors with our 'Verdant Leaves' art print. Delicately detailed and printed on high-quality archival paper, this piece adds a touch of organic beauty to any room. Perfect for creating a calming oasis in your bedroom, living room, or office. Available as a physical print, canvas, or instant digital download."
• •Email Newsletter Subject Line: "🌿 Fresh Looks for Your Home + A Little Gift Inside!" Email Body Snippet: "Hi [Customer Name], Ready to fall in love with your walls all over again? At Olive & Birch, we believe your home should be a reflection of you. Discover our latest art prints designed to bring joy and style to your everyday. Plus, as a thank you for being part of our community, enjoy 10% off your next order with code HOMEJOY10."
• •Instagram Story (Interactive): (Image: A stylish room with a blank wall space, an Olive & Birch print faded to the side) Poll: "Which art style would complete this room?" Options: A) Modern Abstract B) Calming Botanicals C) Quirky Quote (Next slide with the chosen print photoshopped onto the wall): Great choice! Our [Chosen Print Name] looks stunning here. Tap to explore more [Chosen Style] prints!"