Brand Tone

Serene, Poetic, and Conscious.

Brand Values

• •Timelessness
• •Conscious Consumption
• •Local Production & Natural Materials
• •Comfort as a Priority

Best Practices

• •Maintain the Poetic Voice: Always use sensory and evocative language. Describe how a garment feels, not just how it looks. Use metaphors related to nature, calm, and breath to reinforce the brand's core concept.
• •Anchor Copy in Core Values: In every product description or social media post, connect the item back to at least one core value T be it timelessness, conscious creation, or local craftsmanship. This constantly educates and reminds the customer of the brand's purpose.
• •Use "You-Centric" Language: Speak directly to the customer ("Clothes that dress you in breaths"). Frame the product benefits around her experience, her comfort, and her lifestyle to build a personal and intimate connection.
• •Embrace Storytelling: Share the stories behind the pieces. Who designed them? Where was the fabric sourced? What inspired the name? This adds depth and reinforces the value of craftsmanship over mass production.
• •Ensure Visual and Textual Harmony: The serene, minimalist tone must always be matched by the brand's visual identity. Use soft, natural light in photography and clean, uncluttered graphic design. The calmness of the words should be reflected in the calmness of the images.

Social Perception

Niche, High-Quality, and Aspirational. Perceived as a trustworthy label delivering comfort and style, appealing to a community that shares values of slow living and conscious fashion, embodying a minimalist and mindful lifestyle.

Copy Examples

• •Meet 'Serene.' More than a dress, it's a feeling. The gentle touch of pure linen against your skin, the freedom in its flow, the quiet confidence it brings. Designed for slow days and golden hours. This is clothing that lets you breathe. #VistaOliva #SlowFashion #TimelessStyle
• •The Art of Mindful Dressing. Timeless pieces, consciously crafted in Brazil.
• •A quiet moment, a timeless piece, a gift for you.
• •Our 'Acalanto' Trousers are designed to move with you, a gentle companion through every part of your day. Made from soft, breathable cotton, their versatile silhouette offers both elegance and ease. They are not just a piece of clothing, but a small luxury for your daily routine. Produced locally, with intention.
• •Step 1: Choose a piece that feels like a hug. Step 2: Style it for your morning coffee. Step 3: Style it for your afternoon meeting. Step 4: Style it for your evening calm. One piece, endless breaths.