Brand Tone

Nurturing, Encouraging, and Playful

Brand Values

• •Learning Through Play
• •Fostering Creativity and Curiosity
• •Promoting "Unplugged" Time
• •Convenience for Parents
• •Family Bonding

Best Practices

• •Speak Parent-to-Parent: Always address the parent as the customer. Use an empathetic and understanding tone that acknowledges their desire to provide the best for their children and the challenges of being busy.
• •Use "Action & Benefit" Language: Frame the copy around positive actions and developmental benefits. Instead of "The box has crafts," use "Ignite their curiosity with hands-on projects that build fine motor skills."
• •Center the "Why" - Unplug and Connect: Consistently reinforce the core values. Almost every piece of copy should touch upon the benefits of reducing screen time, fostering creativity, or creating moments for family bonding.
• •Embrace the Brand's Whimsical World: Weave the character of "Oli the quintopus" and the "Boxship" concept into the storytelling, especially in content for children or emails about upcoming boxes. It creates a unique and memorable brand universe.
• •Highlight Social Proof: Leverage the wealth of positive reviews and user-generated content. Regularly feature customer photos and quotes in marketing materials to build trust and community. Use phrases like "Join hundreds of happy families" or "See what parents are saying."

Social Perception

Oli's Boxship is perceived very positively as a high-quality, thoughtful, and beneficial product for children. Customers, primarily mothers, see it as a "breath of fresh air" and a guilt-free purchase that contributes to their child's development. It is viewed as a reliable and convenient solution for busy parents who want to provide creative and educational activities. The personalization of the boxes with the child's name is frequently mentioned as a delightful touch that makes children feel special.

Copy Examples

• •Less Screen Time, More Create Time. Remember the joy of making something with your own two hands? Give your child that same feeling. Our new "Animal Kingdom" Boxship is packed with everything your little explorer needs to paint, build, and learn. Spark their curiosity, unplug the gadgets, and create together. ✨ #OlisBoxship #CreativePlay #UnpluggedChildhood
• •Deliver a Box of Discovery. Welcome to Oli's Boxship, where we turn playtime into a learning adventure. Each month, we send a new STEAM-themed kit right to your door, filled with fun projects that build creativity, curiosity, and confidence. Join us in igniting creative play!
• •Get Ready to Blast Off, [Child's Name]! Hi [Parent's Name], get the space suits ready! Next month, Oli is setting off on a galactic adventure, and we're packing a universe of fun for [Child's Name]. Expect glow-in-the-dark slime, build-your-own rockets, and a new storybook about the stars. We can't wait to see what you create!
• •We just LOVE seeing little creators in action! ❤️ Thanks to @[UserHandle] for sharing this amazing moment from their "Music to My Ears" box. Seeing this joy is why we do what we do. Tag us in your #OlisBoxship creations for a chance to be featured!
• •The Most Creative Party Favors Ever. Ditch the candy bags and give the gift of creativity! Our On-The-Go Boxships are the perfect party favor. Each mini-box contains one complete, easy-to-follow activity that will keep the fun going long after the party ends. Choose your theme and give a favor that parents will thank you for.