Brand Tone

Authentic & Traditional, Passionate & Proud, Quality-Conscious & Refined, Warm & Welcoming, Modernizing & Aware

Brand Values

• •Tradition & Heritage
• •Quality & Excellence
• •Respect for the Land & Sustainability
• •Family
• •Authenticity & Genuineness
• •Passion
• •Community & Social Responsibility

Best Practices

• •Embrace Storytelling: Weave the rich family history and generational passion into product descriptions, social media posts, and website content. Talk about the founders, the land, and the journey.
• •Highlight Tradition and Artisanal Methods: Consistently mention the long-standing expertise, the traditional cold-pressing techniques, and the handmade nature of their specialty products.
• •Emphasize Quality and Purity: Use descriptive language that conveys the superior taste, the organic nature of the ingredients, and the absence of artificial additives. Words like \"genuine,\" \"pure,\" \"natural,\" \"finest\" are key.
• •Connect to the Ligurian Origin: Regularly reference the specific region (Liguria, Albenga), the unique Taggiasca olive, and the local culinary heritage to reinforce authenticity and a sense of place.
• •Maintain a Warm, Respectful, and Passionate Voice: Whether it's a product label or a social media update, the language should reflect the family's dedication and their respect for their craft, their customers, and the environment. Avoid overly casual or slangy language that might detract from the brand's esteemed image, while still being approachable.

Social Perception

Olio Sommariva is perceived as a prestigious, historic, and authentic producer of high-quality Italian, specifically Ligurian, food products. Customers and reviewers associate the brand with tradition, family craftsmanship, and a commitment to organic and sustainable practices. The long history and consistent quality have built a reputation for reliability and excellence. There's an appreciation for their connection to the Ligurian territory and the preservation of local culinary traditions. The presence of a museum adds to their image as custodians of olive oil culture.

Copy Examples

• •Headline: Olio Sommariva: A Century of Ligurian Passion, Bottled for You. Body: Since 1915, our family has cultivated the finest Taggiasca olives, transforming them into liquid gold. Taste the tradition, experience the purity.
• •Headline: More Than Organic. It's a Sommariva Promise. Body: Certified organic since 1972, our commitment to the land is as deep-rooted as our ancient olive trees. Savour the authentic taste of Liguria, crafted with respect for nature.
• •Headline: From Our Groves to Your Table: The Sommariva Family Legacy. Body: Five generations of passion go into every bottle of our extra virgin olive oil and every jar of our handmade pesto. Discover the true essence of Italian flavour, crafted with love.
• •Headline: The Soul of Liguria: Artisanal, Authentic, Sommariva. Body: Explore our range of traditional Ligurian specialties, from vibrant Pesto Genovese to delicate Taggiasca olives. Each product tells a story of our heritage and our dedication to unparalleled quality.
• •Headline: Taste the Difference History Makes. Olio Sommariva – Since 1915. Body: We don't just make olive oil; we continue a legacy. Experience the rich, nuanced flavours that only generations of artisanal craftsmanship and Ligurian sunshine can create.