Brand Tone

Premium & Artisanal, Authentic & Traditional, Passionate & Devoted, Sophisticated & Elegant, Health-Conscious & Innovative

Brand Values

• •Quality: A "fervent devotion to quality at every step."
• •Tradition & Heritage: Respect for nature, traditional methods, and their Tuscan roots
• •Innovation: A "deep commitment to innovation,"
• •Authenticity & Purity: Offering a product that is "unparalleled fresh-tasting" and traceable, with handwritten harvest dates.
• •Sustainability: Mentioned as a core value, including respect for nature and the recent introduction of recyclable packaging for their Cucino line.
• •Customer Satisfaction & Culinary Elevation: Striving to "make the best possible Extra Virgin Olive Oil for every discerning cook and diner" and "elevate everyday cooking."

Best Practices

• •Emphasize Heritage and Authenticity: Always weave in the Tuscan origin, the age of the olive groves, and the family's passion. Use storytelling to connect emotionally with the audience.
• •Highlight Premium Quality and Craftsmanship: Consistently use language that reflects the superior nature of the product – terms like "ultra-premium," "award-winning," "artisanal," "hand-picked," "meticulously crafted." Detail the unique production aspects like the double filtration.
• •Showcase Health Benefits with Sophistication: Talk about high polyphenols and antioxidants not just as a health claim, but as an integral part of the oil's exceptional quality and vibrant taste.
• •Maintain an Elegant and Evocative Vocabulary: Use descriptive and sensory language that appeals to a discerning palate. Words like "robust," "peppery finish," "vibrant," "harmonious," "aromatic" convey the oil’s complex flavor profile.
• •Balance Tradition with Innovation: While respecting the heritage, also spotlight innovative aspects like the new Cucino line, the scientific collaboration for filtration, and sustainability efforts like recyclable packaging. This shows the brand is both rooted and forward-thinking.

Social Perception

A Top-Tier, Award-Winning Olive Oil, Exceptionally High Quality, Health-Enhancing, Artisanal and Crafted with Care, Premium and Worth the Price, Innovative within its Category

Copy Examples

• •Headline: Olio Piro: Tuscany's Gold, Bottled with Passion. Body: From 300-year-old groves to your table, experience the award-winning taste of tradition and innovation. Our hand-picked, early-harvest olives yield an extra virgin olive oil unparalleled in flavor and healthful antioxidants. Taste the devotion in every drop.
• •Headline: Elevate Your Culinary Art. The Piro Difference. Body: More than just an ingredient, Olio Piro is an experience. Crafted with a proprietary double-filtration process, our EVOO delivers a bold, fresh flavor and a peppery finish that transforms every dish. Discover why discerning chefs and food lovers choose Piro.
• •Headline: The Soul of Tuscany. The Heart of Your Health. Body: Olio Piro is born from a deep respect for nature and a commitment to purity. Rich in polyphenols and antioxidants, our Tuscan EVOO supports your well-being while delighting your palate. Freshness, handwritten on every bottle.
• •Headline: Introducing Cucino by Olio Piro: Culinary Excellence, Heat-Friendly. Body: The creators of award-winning Piro now bring you Cucino – the EVOO expertly crafted for your everyday high-heat cooking. Retaining its nutritional integrity and sophisticated flavor, Cucino elevates your sautés, roasts, and more. Taste innovation, sustainably packaged.
• •Headline: Generations of Craftsmanship, A Legacy of Flavor. Body: Olio Piro is a testament to the Piro family’s dedication to producing Italy's finest extra virgin olive oil. From ancient groves in Maremma to your kitchen, savor the richness of authentic Tuscan heritage and an unwavering commitment to excellence.