Brand Tone

Elegant & Aspirational, Authentic & Passionate, Educational & Authoritative

Brand Values

• •Heritage & Tradition
• •Quality & Purity
• •Health & Wellness
• •Passion

Best Practices

• •Lead with Heritage: Always weave the family story and Italian roots into the narrative. Phrases like 'From our family to yours,' 'A century of tradition,' and 'The heart of Abruzzo' reinforce the brand's core identity.
• •Use Evocative, Sensory Language: Describe the taste, smell, and color of the oil vividly. Use words like 'peppery,' 'robust,' 'grassy,' 'vibrant green,' and 'liquid gold' to create a sensory experience for the reader.
• •Educate, Don't Just Sell: Frame the unique selling propositions (single-source, high polyphenols, cold-pressed) as educational points that empower the consumer to make a better choice. This builds authority and trust.
• •Emphasize the 'Why': It's not just olive oil; it's a healthier choice and a superior culinary experience. Connect the product features to the customer's desire for health, wellness, and authentic, delicious food.
• •Maintain a Premium Tone: Avoid slang, overly casual language, or aggressive sales tactics. The copy should always reflect the high quality and luxury positioning of the product, remaining elegant, confident, and passionate.

Social Perception

Perceived as a premium and high-end product, authentically Italian, and trustworthy.

Copy Examples

• •From our family groves in Abruzzo to your table. This is more than olive oil; it's a century of Italian tradition in every drop. Taste the authentic, peppery finish of pure 'Intosso' olives. #OlioDesiderio #ItalianHeritage #LiquidGold
• •Experience the Soul of Italy. Olio Desiderio: Single-Source, Family-Made Extra Virgin Olive Oil Since 1899.
• •Discover the Desiderio difference. While mass-market oils blend olives from countless sources, ours is crafted exclusively from the 'Intosso' olive, grown on our family estate. This dedication to a single source is what gives our oil its uniquely robust flavor and high polyphenol count. Elevate your cooking and your health.
• •An ode to our heritage, this is liquid gold. Our extra virgin olive oil is cold-pressed from 100% Intosso olives, resulting in a bold, peppery flavor with notes of artichoke and green almond. With a polyphenol level that speaks to its purity and health benefits, it's the perfect finishing oil to elevate simple dishes into culinary masterpieces.
• •The Taste of True Italian Olive Oil. Tired of bland, generic olive oils? Olio Desiderio is different. Made by one family, from one type of olive, on one estate in Italy. Click to discover the authentic, award-winning flavor that chefs and food lovers are raving about.