Brand Tone

passionate, authentic, and educational

Brand Values

• •Tradition and Heritage
• •Quality and Excellence
• •Connection to Nature
• •Family and Community
• •Transparency

Best Practices

• •Always Tell the Story: Every piece of copy, from a social media caption to a product description, should connect back to the core brand story Andrea's passion, the family's dedication, and the Ligurian heritage.
• •Lead with Authenticity, Not Just Sales: Use a personal and transparent voice. Address customers directly, use "we" and "our," and share behind-the-scenes content. The goal is to build a relationship before making a sale.
• •Educate and Empower the Customer: Frame the copy around teaching. Explain why Taggiasca olives are special, how to identify good oil, and what makes the production process superior. This positions the brand as a trusted expert.
• •Leverage Social Proof and Awards: Seamlessly integrate mentions of awards from Gambero Rosso and Slow Food into the copy. This isn't just bragging; it's a shorthand for "quality you can trust." For example: "Discover the flavor that won us '3 Foglie' from Gambero Rosso."
• •Use Sensory and Evocative Language: Describe the taste, smell, and texture of the products. Use words that transport the customer to the sun-drenched hills of Liguria. Phrases like "heroic olive cultivation," "panoramic views," and "sensory journey" create a powerful and appealing image.

Social Perception

The public and customer perception of Olio Baldizzone is overwhelmingly positive, positioning it as a premium, trustworthy, and artisanal producer. It is seen as high-end and artisanal, authentic and trustworthy, and an educational resource.

Copy Examples

• •Some people see trees. We see generations of Ligurian history. Every bottle of our Taggiasca oil is a tribute to the land we call home and the traditions we hold dear. From our family to yours, this is more than just olive oil it's our passion, bottled.
• •Tired of bland, mass-produced olive oil? Discover the taste of authenticity. Hand-picked Taggiasca olives, pressed within hours to capture the true essence of Sanremo. Swipe to see our process and book a tour to taste the difference yourself!
• •Experience our award-winning Monocultivar Taggiasca EVO. With delicate notes of almond and a light, fruity finish, it ’s the purest expression of the Ligurian coast. Perfect for drizzling on fresh fish, pesto, or simply a slice of rustic bread. Taste the excellence that Gambero Rosso and Slow Food celebrate.
• •Hi [Customer Name], Andrea here. When my family makes pesto, we know the soul of the dish comes from one place: the olive oil. Our Taggiasca oil provides the perfect, non-intrusive base that lets the basil and pine nuts sing. Ready to elevate your kitchen? Here’s our family recipe and a 10% discount on your next bottle.
• •Olio Baldizzone: The Honest Taste of Liguria.