Brand Tone

Nostalgic, Whimsical, Story-Driven, and Empowering

Brand Values

• •Storytelling & Heritage
• •Individuality & Self-Expression
• •Timelessness & Versatility
• •Craftsmanship & Quality
• •Made in India
• •Community & Connection
• •Evolution & Reinvention
• •Empowerment
• •Sustainability & Intentional Production

Best Practices

• •Embrace Storytelling in Every Communication: Whether it's a product description, social media post, or email newsletter, weave in the narrative. Explain the inspiration behind a collection or a specific piece, connecting it to broader themes of heritage, empowerment, or personal journeys.
• •Use Evocative and Sensory Language: Employ words that evoke nostalgia, whimsy, and the richness of Indian culture. Describe the feel, the history, and the emotions tied to the jewelry, not just its physical attributes.
• •Maintain a Warm and Conversational Voice: Write as if sharing a fascinating story with a friend. Be approachable and genuine. Encourage interaction by asking questions and inviting customers to share their own 'Olio Stories.'
• •Visually Align with the Tone: Ensure all imagery (photography, videography, graphics) reflects the brand's aesthetic of nostalgic whimsy, cultural richness, and artisanal quality. This visual consistency reinforces the written tone.
• •Highlight Values Consistently: Regularly reiterate the brand's core values—heritage, craftsmanship, empowerment, made in India, storytelling—across all platforms. This reinforces brand identity and helps customers connect on a deeper level. For example, share stories of the artisans or the cultural significance of motifs.

Social Perception

OLIO is generally perceived as a unique and soulful jewelry brand that stands out for its beautiful, story-rich designs rooted in Indian heritage.

Copy Examples

• •Headline: More Than Adornment. It's a Story Foretold. Body: Each OLIO piece whispers tales of ancient lands and forgotten lore, handcrafted to become a part of your unique narrative. Discover jewelry that doesn't just decorate, but defines. #OlioStories #WearYourHeritage
• •Headline: Inspired by the Past, Designed for Your Now. Body: We delve into the heart of Indian artistry to bring you modern heirlooms. Nostalgic yet whimsical, our jewels are made for every moment, big or small. Find the piece that speaks to your soul. #TimelessOLIO #ModernRelics
• •Headline: Not Trends, But Traditions. Reimagined. Body: At OLIO, we don't chase seasons. We craft enduring symbols of culture, friendship, and empowerment. Versatile, handcrafted, and rich with meaning—this is jewelry that stays with you. #MadeInIndiaWithLove #MyOlioStory
• •Headline: Unlock Your Inner Goddess. Unfold Your Story. Body: Inspired by powerful narratives and the strength within, our collections like 'Mohini' celebrate every facet of you. Adorn yourself with pieces that empower and enchant. What story will you tell? #EmpoweredByOLIO #JewelryWithASoul
• •Headline: Handcrafted in India. Cherished Worldwide. Body: From the skilled hands of Jaipur artisans to your personal collection, OLIO brings you jewelry born from ancient techniques and heartfelt stories. Experience the magic of truly artisanal adornment. #TheArtOfOLIO #HeirloomsOfTheFuture