Brand Tone

Direct and Bold, Confident, Benefit-Oriented & Empathetic, Modern & Slightly Edgy, Approachable & Encouraging

Brand Values

• •Comfort and Well-being
• •Productivity and Performance
• •Quality and Durability
• •Customer Satisfaction
• •Empowerment
• •Style

Best Practices

• •Embrace Bold, Action-Oriented Language: Use strong verbs and direct statements. Avoid passive voice. Reflect the "Get Sh*t Done" attitude where appropriate, keeping the target audience's professionalism in mind for certain channels (e.g., a formal partnership proposal might tone down the edginess slightly compared to a TikTok ad).
• •Focus Relentlessly on Benefits & Solutions: Always tie features back to how they improve the customer's work life—more comfort, less pain, better focus, increased productivity. Speak directly to their pain points and offer Oline as the clear solution.
• •Maintain Confidence with Credibility: Back up confident claims with social proof (reviews, testimonials), expert recommendations (chiropractor-approved), and clear product quality details. This helps counter potential skepticism.
• •Be Consistent Across All Channels: Whether it's website copy, an Instagram caption, or a customer service email, the core Oline tone—direct, confident, modern, and benefit-driven—should be recognizable. Create internal brand voice guidelines for all content creators.
• •Inject Personality, Stay Approachable: While the tone is bold, it shouldn't be alienating. Use relatable scenarios, address customers directly (using "you" and "your"), and ensure the underlying message is one of empowerment and support in achieving their goals. Match the visual branding with the voice for a cohesive experience.

Social Perception

Largely Positive, Trustworthy (for Purchases), Some Skepticism Exists, Good Customer Service, Effective Products

Copy Examples

• •Headline: Stop Adjusting. Start Achieving. Body: Your old chair is costing you more than just back pain—it's costing you focus. The Oline ErgoPro isn't just a chair; it's your new productivity partner. Engineered for all-day comfort and unwavering support. Get Sh*t Done. Effortlessly. CTA: Upgrade Your Workday
• •Headline: Chiropractor Recommended. Back Approved. Body: Don't let discomfort dictate your day. The Oline ErgoPro is designed with your spine in mind, offering 3D lumbar support and customizable comfort that chiropractors recommend. Feel the difference. Work without pain. CTA: Discover Pain-Free Productivity
• •Headline: Your Task List Doesn't Care About Your Chair. (But You Should.) Body: Uncomfortable chair? Unproductive day. It's that simple. Oline ergonomic chairs provide the foundational comfort and support you need to power through your to-do list and beyond. Invest in your focus. CTA: Shop Oline. Conquer Your Day.
• •Social Media Post (Image: Sleek Oline chair in a modern home office): Caption: Comfort that works as hard as you do. 🔥 The Oline ErgoAir blends seamless style with serious ergonomic support, so you can focus on what truly matters. #Oline #ErgonomicChair #WorkFromHome #ProductivityBoost #GetShitDone CTA (in bio): Link in bio to find your perfect fit!
• •Email Subject: That "Aaaah" Moment, Every Time You Sit. Body: Imagine sinking into a chair that feels like it was made just for you. That's the Oline experience. Our ergonomic chairs are built for lasting comfort and peak performance, transforming your workspace into a haven of productivity. Why just work, when you can work *well*? CTA: Experience Oline Comfort