Brand Tone

Accessible, Contemporary, Trendy, and Broadly Appealing

Brand Values

• •Quality and Authenticity
• •Variety and Choice
• •Passion for Sport and Active Lifestyles
• •Community Connection
• •Popular Brands

Best Practices

• •Use clear and concise language, avoiding overly technical jargon.
• •Focus on the benefits of the products, highlighting how they enhance the customer's sport and leisure experience.
• •Incorporate a tone that is both enthusiastic about sports and mindful of current fashion trends.
• •Maintain consistency in visual branding and messaging across all platforms.
• •Encourage user-generated content and interaction to build community engagement.

Social Perception

A reliable supplier of popular sportswear brands with a modern and up-to-date approach, catering to a wide range of customers interested in sports, leisure, and fashion.

Copy Examples

• •"Step up your game with the latest arrivals from Nike, Adidas, and more!"
• •"Gear up for your next adventure with our wide selection of sportswear and accessories."
• •"Find your perfect fit for sport and leisure at Olimpiadi Corato!"
• •"Express your style with our Olimpiadi Fashion collection!"
• •"Join the Olimpiadi Corato community and share your passion for sport!"