Brand Tone

warm, inviting, and personal

Brand Values

• •Quality and Craftsmanship
• •Inspiration and Lifestyle
• •Customer Satisfaction
• •Warmth and Personal Touch
• •Mediterranean/Culinary Focus

Best Practices

• •Use Warm and Evocative Language: Employ words that suggest comfort, delight, inspiration, and quality (e.g., "savour," "artisanal," "charming," "heartwarming," "discover").
• •Focus on the Experience, Not Just the Product: Describe how the products enhance life, create moments, or bring joy, rather than just listing features.
• •Maintain a Personal and Approachable Voice: Address the customer directly (using "you" and "your") and maintain a friendly, conversational style, as if offering a personal recommendation.
• •Highlight Uniqueness and Curation: Emphasize the special, handpicked nature of the products, reinforcing the idea of a thoughtfully assembled collection.
• •Ensure Visuals and Text Align: The imagery used on the website and social media should complement the warm, inviting, and stylish tone of the copy.

Social Perception

reliable, offering high-quality and unique products, and providing good customer service

Copy Examples

• •Discover the heart of Mediterranean living with O-lijf. Unwrap a world of flavour and style, curated just for you.
• •From our kitchen to yours: artisanal treasures and unique gifts that turn everyday moments into cherished memories. Explore the O-lijf collection.
• •Looking for that perfect, thoughtful gift? O-lijf brings you a delightful selection of culinary and lifestyle gems. Because giving joy is an art.
• •Indulge your senses. Our handpicked teas, exquisite olive oils, and charming home accessories are here to add a touch of warmth and inspiration to your life.
• •More than just a shop, O-lijf is a journey into tasteful living. Find your new favourite indulgence today.