Brand Tone

Transformative & Confident, Solution-Oriented & Reassuring, Accessible & Modern, Caring & Scientific (lite)

Brand Values

• •Efficacy & Results
• •Quality & Safety
• •Universality/Inclusivity (for hair)
• •Innovation
• •Cruelty-Free
• •Accessibility
• •Customer Empowerment

Best Practices

• •Focus on Transformation & Empowerment: Consistently use language that highlights positive change, solutions, and the confidence that comes with healthy hair. Words like transform, reveal, unlock, restore, empower.
• •Balance Science with Accessibility: Mention key active ingredients (peptides, plant-based) to build credibility, but explain benefits in clear, relatable terms. Avoid overly technical jargon unless explained simply.
• •Maintain a Confident & Reassuring Voice: Be bold in claims of efficacy but back them up with benefits. Address customer pain points (damage, frizz) with an assuring we have the solution stance.
• •Infuse Vibrancy & Modernity (Subtly): Reflect the Miami Made energy with occasional vibrant, positive language. Keep the overall tone polished and professional but not stiff. Use active voice.
• •Be Consistent Across All Channels: Ensure the website, social media, email marketing, and any ad copy all reflect the same core messages of efficacy, quality, and transformative hair care. Create a simple brand voice guide for anyone creating content.

Social Perception

Positive for Damaged Hair, Associated with Shine, Softness, Strength, Modern & Professional, Emerging Brand with Growing Awareness

Copy Examples

• •Headline: Goodbye Damage, Hello Dazzle! Oli G Club transforms your hair from the inside out. Body: Tired of brittle, lifeless locks? Our scientifically formulated treatments, powered by advanced peptide complexes and nourishing plant-based ingredients, repair, protect, and restore your hair's natural vibrancy. Experience the Oli G difference. #OliGClub #HairRepair #HealthyHairJourney
• •Headline: Unlock Your Hair's Potential. Instantly. Body: Oli G Club's Atomic Hair Repair isn't just a promise, it's a visible transformation. From the first use, feel stronger, smoother, and healthier hair. Made in Miami, loved globally. For all hair types. #HairTransformation #OliGAtomic #ShineOn
• •Headline: Pro-Level Hair Repair, Right In Your Bathroom. Body: Why wait for a salon? Oli G Club brings professional-grade, cruelty-free hair solutions to your home. Our Chemical Addiction Bonding Spray shields and revives, keeping your color locked and your strands strong. Elevate your routine. #SalonQuality #HomeHairCare #OliGProtect
• •Headline: Frizz? Split Ends? Meet Your Match. Body: Oli G Club's Renew Porosity Balancing Oil is your secret weapon for flawlessly smooth and shiny hair. This lightweight, powerful formula tames frizz, seals ends, and reverses damage for hair that begs to be touched. #FrizzFree #HairOil #OliGPerfection
• •Headline: Join the Club of Gorgeous Hair. Body: Discover the Oli G Club effect. Our complete system, from cleansing to specialized treatments, is designed for every hair type needing a touch of transformation. Safe, effective, and inspired by the energy of Miami. Your best hair days start now. Get 20% off your first order! #OliGClub #BeautifulHair #HairGoals