Brand Tone

Gentle, Warm, Elegant, Sophisticated, Nostalgic, Heartfelt, Trustworthy, Appreciative

Brand Values

• •Timelessness
• •Quality & Durability
• •Childhood Innocence
• •Family & Tradition
• •Beauty & Aesthetics
• •Creating Memories

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (gentle, warm, elegant, nostalgic, trustworthy), key messaging points, "do's and don'ts" for language, and preferred vocabulary. Share this with anyone creating content.
• •Focus on Storytelling: Instead of just listing product features, weave narratives that evoke the emotions and values of the brand – family, tradition, the beauty of childhood, creating memories.
• •Use Gentle and Evocative Language: Opt for words like "cherish," "sweet," "timeless," "heirloom," "gentle," "discover," "adventure," "memories," "love," "care." Avoid overly casual slang or very technical jargon.
• •Maintain Visual Consistency: Ensure that the tone of the copy is reflected in the accompanying imagery. Soft, warm, and slightly nostalgic visuals will reinforce the written message.
• •Engage Authentically: When responding to comments or reviews, maintain the warm, appreciative, and helpful tone. Personalize responses where possible to build a stronger connection with the community.

Social Perception

Positive for Product Quality, Appreciation for Aesthetics, Good Customer Service, Trusted Brand for Target Audience

Copy Examples

• •Instagram Post (Image: Child in a classic romper playing in a garden): Cherishing these golden afternoons and the simple joy of discovery. Our classic romper, designed for endless adventures and making memories that last a lifetime. Soft, timeless, and made to be loved for generations. ✨ #OliAndEve #TimelessChildhood #HeirloomQuality
• •Facebook Ad (Carousel of different outfits): Dress them in the magic of childhood. At Oli & Eve, we believe in beautiful, timeless pieces crafted with love and care. Discover clothing that’s as special as they are, designed to be passed down and treasured. Shop our new collection today.
• •Product Description (for a baby blanket): Wrap your little one in the softest embrace. Our heirloom knit blanket is more than just a cozy layer; it's a promise of warmth, comfort, and sweet dreams. Crafted from the finest materials, it’s a timeless gift to be cherished through giggles, cuddles, and quiet moments.
• •Email Newsletter Subject: Little Luxuries for Your Little Love 💕 Hello [Customer Name], Discover the gentle touch and timeless style of Oli & Eve. From picture-perfect dresses to everyday essentials, find pieces that celebrate the wonder of childhood. Explore our latest arrivals and find something beautiful to make their days even brighter.
• •Website Banner: Oli & Eve: Crafting tomorrow's heirlooms, today. Timeless children's clothing for a beautifully memorable childhood.