Brand Tone

Inspirational, Elegant, and Passionate

Brand Values

• •Passion
• •Resilience & Hope
• •Authenticity
• •Harmony & Love
• •Artistic Excellence

Best Practices

• •Lead with Emotion: Always anchor the copy in the core emotions of passion, hope, and love. Use powerful, evocative words that reflect the dramatic nature of her music.
• •Weave in the Story: Consistently reference her unique journey from Ukraine, her past in politics, her classical training. This narrative is a powerful differentiator and adds depth to the brand.
• •Use Inspirational Language: Frame the music not just as entertainment, but as a source of strength and inspiration. Use phrases like "unleash your dreams," "find your harmony," and "a voice for the hopeful."
• •Maintain Elegance: Ensure the language is always polished and sophisticated, even when emotional. Avoid slang or overly casual phrasing to match the high-art form of opera.
• •Connect Music to a Greater Purpose: Emphasize that the music is about more than just sound; it's about connection, peace, and universal human experiences. Her quote, "Singing is like Breathing, Living in Joy, Love and Absolute Harmony," should be a guiding principle for all copy.

Social Perception

The public perceives Olga Barben as a talented and dedicated classical crossover artist. She is seen as a powerful soprano with a unique and compelling backstory. Her connection to her Ukrainian heritage and her efforts to document the war are viewed with respect and add a layer of depth and seriousness to her artistic persona. She is perceived as an artist who is not just performing but is sharing a profound part of herself and her story with the world.

Copy Examples

• •From the heart of Kyiv to the soul of the world. My new anthem, 'Unconquered Soul,' is a tribute to the power of the human spirit. Let the music lift you. Listen now at the link in bio. #olgabarben #newmusic #operapop #resilience
• •Experience a night of pure passion and harmony. Join me for a special live performance at the Théâtre du Passage, where I will share stories and songs of love, hope, and the dreams that connect us all. An evening not just of music, but of emotion. Get your tickets here. #livemusic #opera #classicalcrossover #neuchatel
• •For Olga Barben, singing is like breathing. A spinto soprano from Ukraine, her voice carries the weight of history and the lightness of hope. Blending the dramatic power of opera with melodies that touch the soul, Olga’s music is a journey. From a career in politics to the world’s grandest stages, she chose her truest passion: to unite people through the universal language of harmony and love.
• •Text on screen: Feeling lost? Let the music guide you. Voiceover (Olga's speaking voice): "I believe that in every note, there is hope. In every melody, there is strength. My music is my story. Let it be a part of yours." End screen: Olga Barben. 'Dreams Come True'. Stream the album now.
• •Where passion finds its voice. The debut album, 'Dreams Come True,' is a collection of powerful anthems for the heart. Order your copy and own the soundtrack to your own inspiration. #dreamscometrue #olgabarbenmusic