Brand Tone

Artisanal & Passionate, Approachable Luxury, Warm & Friendly, Informative & Trustworthy

Brand Values

• •Quality Craftsmanship
• •Sensory Experience
• •Customer Connection/Community
• •Natural/Eco-Conscious (aspirational/developing)
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the determined tone (Artisanal, Passionate, Approachable Luxury, Warm, Friendly, Informative, Trustworthy) with examples of "do's and don'ts" for vocabulary and style.
• •Focus on Sensory Language: Use vivid, descriptive words that appeal to the sense of smell, touch, and sight, evoking feelings of comfort, luxury, and well-being (e.g., "enveloping warmth," "velvety lather," "subtle glow").
• •Tell Your Story: Consistently weave in elements of being handcrafted, small-batch, and passion-driven. Share behind-the-scenes glimpses or the inspiration behind scents to build connection.
• •Emphasize Quality and Care: Highlight the use of quality ingredients (like coconut soy wax, natural elements), the hand-poured process, and the attention to detail in every product.
• •Maintain a Consistent Persona on All Channels: Ensure the language used on the website, social media captions, product descriptions, and customer service interactions aligns with the established friendly, informative, and appreciative tone. If also managing the perfume retail aspect, clearly differentiate the messaging or find a unifying theme like "accessible olfactory luxury."

Social Perception

Perceived as a small, local business offering high-quality, attractive, and pleasantly scented handmade products. Customers seem to appreciate the personal touch and the variety of scents. The brand is seen as friendly and engaged with its customers online and in person (at local markets).

Copy Examples

• •Headline: Handcrafted Happiness. Scent by Scent. Body: Discover the art of fragrance with Olfactory Factory. Each candle and body care essential is lovingly poured in small batches, blending luxurious scents with natural ingredients to bring warmth and joy to your everyday moments.
• •Headline: Your Daily Ritual, Elevated. Body: Transform your home into a sanctuary. Our coconut soy wax candles burn cleanly, releasing captivating aromas that soothe the soul. From invigorating morning melts to calming evening room sprays, find your perfect sensory escape.
• •Headline: Small Batch, Big Love. Body: We're a small business with a big passion for fragrance. At Olfactory Factory, every product is a testament to quality craftsmanship and the simple pleasure of a beautiful scent. Thank you for supporting handmade.
• •Headline: Unwind the Day. Ignite the Night. Body: Indulge your senses with our curated collection of home fragrances. Whether it's the gentle flicker of a wooden wick or the rich lather of our artisanal soap, let Olfactory Factory be a part of your self-care story.
• •Headline: More Than a Scent. It's an Experience. Body: From our hands to your home, Olfactory Factory offers an olfactory journey. Explore unique fragrance blends designed to evoke memories, create ambiance, and add a touch of everyday luxury to your life.