Brand Tone

Supportive and Empowering, Scientific yet Accessible, Natural and Wholesome, Active and Positive, Trustworthy and Transparent

Brand Values

• •Health and Wellness
• •Integrity and Transparency
• •Empowerment
• •Innovation
• •Quality and Purity
• •Sustainability
• •Customer-centricity

Best Practices

• •Prioritize Transparency: Always openly share information about ingredients, sourcing, and third-party testing results. This builds trust and reinforces the brand's commitment to integrity.
• •Focus on "How it Helps": Translate scientific features (like micro-encapsulation) into tangible benefits for the user (e.g., "absorbs faster," "no bitter taste," "feel the effects more efficiently").
• •Use Empowering Language: Frame copy around enabling customers to achieve their wellness goals (e.g., "take control of your well-being," "reach your highest potential").
• •Maintain a Positive and Supportive Voice: Even when discussing issues like stress or poor sleep, maintain an optimistic tone that offers a solution and support.
• •Ensure Visual Consistency Aligns with Tone: Use imagery that reflects an active, healthy, natural, and trustworthy lifestyle, complementing the written copy across all platforms.

Social Perception

Positive for Product Efficacy, Trusted for Quality and Safety, Seen as a Premium Brand, Appreciated for Natural Solutions, Good Customer Service

Copy Examples

• •Headline for Sleep Gummies: Embrace Restful Nights, Naturally. Our THC-Free CBD Sleep Gummies guide you to a peaceful slumber, so you wake up refreshed and ready. #PlantPoweredSleep
• •Instagram Post for CBD Drink Mix: Fuel your active life the clean way! 🌿 OLEO's CBD Drink Mix offers potent, plant-based support for faster recovery and sustained energy. Just mix, sip, and thrive. #OLEOLife #CBDWellness #NaturalBoost
• •Facebook Ad for General Wellness: Tired of 'just getting by'? Discover the OLEO difference. Our science-backed, triple-tested CBD supplements are designed to help your mind and body reach their highest potential. Choose plants, not pills. Learn more at oleolife.com. #EmpowerYourWellness #TransparentCBD
• •Product Description Snippet for Energy Gummies: Unlock sustained energy without the jitters or crash. Our CBG Energy Gummies are crafted with premium, organic hemp to give you a natural, plant-powered focus for your busiest days. #NaturalEnergy #FocusForward
• •Email Subject Line for a Promotion: Your Path to a Healthier, Happier You Starts with OLEO 🌱