Brand Tone

Passionate, Personal, Creative, Inspiring, Relaxed, Mindful, Eco-Conscious, Ethical, Approachable, Friendly

Brand Values

• •Handcrafted Quality
• •Natural & Eco-Friendly
• •Self-Care & Relaxation
• •Creativity & Craftsmanship
• •Customer Connection
• •Transparency

Best Practices

• •Embrace Storytelling: Weave Michaela's journey and the "To Relax And Just Be" philosophy into product descriptions, social media, and 'About Us' sections to maintain a personal and passionate connection.
• •Highlight the "Handmade" and "Natural": Consistently use words like "handcrafted," "handmade," "natural ingredients," "eco-friendly," and "sustainable" to reinforce core values.
• •Focus on Sensory Experience and Emotion: Describe scents vividly and connect products to feelings of relaxation, comfort, and self-care. Use evocative language that appeals to the senses.
• •Maintain an Approachable and Warm Voice: Write as if you're talking to a friend. Use clear, simple language, and don't be afraid to show enthusiasm and passion.
• •Be Authentic and Transparent: Continue to share behind-the-scenes glimpses (like on TikTok), talk about the making process, and be open about the brand's values and mission. This builds trust and reinforces the genuine nature of Oleilu.

Social Perception

Customers perceive Oleilu as a provider of high-quality, beautifully scented, handcrafted, and eco-friendly products. The personal story of the founder resonates with customers, adding a layer of authenticity and trustworthiness. The brand is seen as a small, passionate business dedicated to its craft. There's an appreciation for the unique nature of the products and the sustainable practices. The workshops are likely perceived as a fun, engaging way to learn a new skill and connect with the brand's values.

Copy Examples

• •Unwind your world. ✨ Our new [Scent Name] candle is hand-poured with love and natural soy wax, ready to fill your space with notes of [mention key scents] and pure tranquility. Because you deserve a moment to just be. #Oleilu #HandmadeCandles #EcoFriendlyHome #SelfCareSunday #RelaxAndBe
• •Meet your new favourite spot for little treasures. ✨ Each of our Jesmonite trays is uniquely handcrafted, bringing a touch of sustainable style to your home. Perfect for your Oleilu candles, jewellery, or simply as a beautiful, eco-conscious accent. Made by hand, with our planet in mind. #OleiluDecor #Jesmonite #HandmadeHome #SustainableLiving #UniqueGifts
• •Create & Connect. ✨ Discover the joy of making with our Jesmonite & Candle Workshops. Learn a new skill, craft something beautiful, and take a little piece of Oleilu home with you. It's time to relax, create, and just be. Book your spot! #OleiluWorkshops #CraftClass #HandmadeCommunity #ManchesterEvents #CreativeEscape
• •At Oleilu, 'eco-friendly' isn't just a buzzword – it's at the heart of everything we do. From our natural ingredients to our handcrafted Jesmonite vessels, we're passionate about creating beautiful things that are kind to our Earth. Experience the Oleilu difference, consciously crafted for you. #SustainableChoices #NaturalProducts #OleiluValues #EcoHome
• •That satisfying peel! 😍 Our [Scent Name] gel wax melt not only fills your room with incredible fragrance but makes cleanup a breeze. Hand-poured, long-lasting, and oh-so-relaxing. What scent are you melting today? #GelWaxMelts #ASMR #SatisfyingPeel #OleiluScents #HomeFragrance #HandmadeWithLove