Brand Tone

direct, helpful, and enthusiastic

Brand Values

• •Accessibility: Providing Spanish food products to customers outside of Spain.
• •Authenticity/Familiarity: Focusing on well-known Spanish brands like Hacendado.
• •Customer Service: Implied by the contact options and the desire to inform customers about shipping availability.
• •Expansion/Growth: Actively working on expanding their shipping destinations.

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives describing your brand's personality (e.g., "Authentic," "Familiar," "Enthusiastic," "Helpful") and provide "do" and "don't" examples for tone in different scenarios (e.g., product descriptions, customer service, social media).
• •Understand Your Audience: Tailor the enthusiasm and directness to resonate with expatriates missing familiar products and new customers curious about Spanish cuisine. Use language that evokes positive memories and the joy of food.
• •Maintain Consistency Across Platforms: Ensure the direct, helpful, and enthusiastic tone is evident on the website, social media posts, email communications, and any advertising materials.
• •Use "You-focused" Language: Frame copy around the customer's needs and desires (e.g., "Your favorite Spanish flavors," "We'll let *you* know"). This reinforces the helpful aspect of the brand.
• •Incorporate Culturally Relevant Terms (Authentically): While maintaining an overall accessible tone (especially with multilingual options), judiciously use Spanish words or phrases (like *¡Buen provecho!*) that add to the authentic feel, ensuring they are understood or contextually clear. Provide translations where necessary for broader understanding.

Social Perception

The perception is still forming, as the store seems relatively new or in development. Users in non-Spanish European countries are aware of the site as a source for specific Spanish products. There's an element of caution from at least one scam detection site. The brand is perceived as a Shopify-based e-commerce store.

Copy Examples

• •Headline: Craving Hacendado? Your Favorite Spanish Flavors, Delivered! Body: Miss the taste of home? Olé Food Market brings the best of Spain right to your doorstep. Shop Hacendado and more authentic Spanish groceries online!
• •Headline: ¡Atención Food Lovers! Your Spanish Pantry Essentials Are Here. Body: From classic *tomate frito* to flavorful *ñoras*, find everything you need to create delicious Spanish meals. Explore our selection now!
• •Headline: Don't Miss Out! Get Notified When We Ship to Your Country. Body: We're working hard to bring Olé Food Market everywhere! Leave your details, and we'll let you know the moment we can deliver your favorite Spanish treats to you.
• •Headline: Your Go-To Online Market for Authentic Spanish Food. Body: Easy ordering, your beloved brands, and a taste of Spain in every bite. What are you waiting for? *¡Buen provecho!*
• •Headline: The Secret Ingredient to Your Paella? We've Got It! Body: Discover our range of authentic Spanish spices, rice, and more. Olé Food Market helps you cook like a true Spaniard!