Brand Tone

aspirational, elegant, and encouraging

Brand Values

• •Quality and Craftsmanship
• •Timelessness
• •Empowerment and Self-Expression
• •Versatility
• •Heritage

Best Practices

• •Lead with "Why": Always connect the product back to the core values of empowerment, timelessness, and self-expression. Instead of just saying "New necklace," say "The perfect piece to celebrate your next milestone."
• •Use Elegant & Encouraging Language: Incorporate words like "elevate," "empower," "timeless," "discover," and "cherish" into the copy. The name "Olé" itself is an expression of encouragement, so the copy should reflect that uplifting spirit.
• •Maintain a Focus on Quality: Consistently mention the quality of the materials (18k gold plated, sterling silver 925) to reinforce the value and longevity of the pieces. This justifies the price point and builds trust.
• •Showcase Versatility: In visuals and text, demonstrate how the jewelry can be worn for different occasions—from everyday office wear to a special evening out. Use phrases like "from day to night" or "the perfect finishing touch."
• •Engage with the Community: Continue featuring user-generated content and using inclusive language ("our community," "for the everyday modern woman") to make the brand feel both aspirational and accessible, strengthening the bond with customers.

Social Perception

Generally perceived positively, customers praise the quality and design of the jewelry, highlighting its delicate and beautiful appearance. The brand is seen as a source for stylish, high-quality, and giftable items. Active engagement on Instagram fosters community and validates aspirational messaging, with little negative sentiment found.

Copy Examples

• •Define your story, one layer at a time. Our 18k gold-plated necklaces are designed to be mixed, matched, and treasured. Create a look that's uniquely you. #OléBijoux #TimelessJewelry
• •Beyond Adornment. Discover timeless jewelry crafted to empower and inspire the modern woman. Welcome to your new everyday favorites.
• •Embrace timeless protection and elegance. Our Evil Eye Bracelet, meticulously crafted in 18k gold-plated sterling silver with a sparkling zirconia centerpiece, is more than an accessory—it's your personal talisman. Wear it alone for a delicate statement or layer it for a touch of symbolic strength.
• •A Timeless Treat ✨ Inside: Your New Favorite Jewelry
• •Tired of jewelry that tarnishes and trends that fade? At Olé Bijoux, we create high-quality, versatile pieces designed to last a lifetime. Inspired by our heritage and made for the modern woman. Shop the collection and find your signature style.