Brand Tone

Innovative and Tech-Forward, Professional and Solution-Oriented, Confident and Assuring, Benefit-Driven and User-Centric, Clear and Direct

Brand Values

• •Innovation
• •Clarity (in Communication)
• •Comfort
• •Quality
• •Customer-Centricity/Problem Solving
• •Connectivity/Freedom

Best Practices

• •Prioritize Clarity and Benefits: Always lead with how OLEAP solves a user's problem (e.g., noisy calls, discomfort from in-ear buds) and clearly articulate the benefits (e.g., clear communication, all-day comfort, enhanced awareness).
• •Embrace Tech-Forward Language (Responsibly): Use terms like "advanced," "innovative," "revolutionary," and "cutting-edge" when describing technology, but always tie it back to a tangible user advantage. Avoid overly jargon-filled copy that the average user won't understand.
• •Maintain a Confident, Assuring Voice: Stand by the product's capabilities, especially regarding noise cancellation and call clarity, using strong, positive language. Back up claims with specifics where possible (e.g., "up to 50dB noise cancellation").
• •Focus on the Professional User, but Remain Accessible: While the primary target may be professionals needing reliable communication tools, ensure the language is still approachable for a broader audience interested in open-ear technology for daily use.
• •Be Consistent Across All Channels: Ensure the tone, values, and key messages are consistently reflected on the website, social media posts, ad copy, customer service interactions, and product descriptions to build a cohesive and recognizable brand identity.

Social Perception

Positive reception for call quality, noise cancellation, and comfort. Good battery life and connectivity. Mixed opinions on sound quality for music. Price point considerations. Emerging brand awareness.

Copy Examples

• •Headline: Stop Shouting. Start Connecting. OLEAP: Crystal-Clear Calls, Even When Life Isn’t. Body: Tired of background noise wrecking your important conversations? OLEAP’s advanced 50dB ENC technology silences the chaos, so your voice is all they hear. Experience all-day comfort with our open-ear design and stay tuned in to your surroundings. Upgrade your calls. Elevate your focus.
• •Headline: Your Voice, Undistorted. Your Ears, Unburdened. Body: Introducing OLEAP open-ear headphones – engineered for professionals who demand clarity and comfort. With our revolutionary air conduction and superior noise-cancelling microphone, every call is focused and productive. Lightweight design means you'll forget you're wearing them, but they won't forget to deliver exceptional audio.
• •Headline: The Future of Audio is Open. And It Sounds Like OLEAP. Body: Don’t choose between immersive sound and situational awareness. OLEAP’s innovative open-ear headphones deliver rich audio and powerful bass with our BassLeap™ technology, all while keeping you connected to the world around you. Perfect for the multi-tasking professional, the busy commuter, or anyone who values clarity and freedom.
• •Headline: From Hectic Office to Serene Focus: OLEAP Makes It Happen. Body: Master your sound environment. OLEAP headsets with industry-leading Environmental Noise Cancellation ensure your message is delivered flawlessly, no matter the distraction. Enjoy seamless dual-device connectivity and a battery that keeps pace with your longest days. It’s not just a headset; it’s your new productivity partner.
• •Headline: Hear and Be Heard. Like Never Before. Body: OLEAP is redefining communication. Our open-ear design offers a natural, comfortable listening experience, while our advanced microphone technology makes sure you’re the only sound your callers hear. Experience the innovation that helps you work smarter and communicate better.