Brand Tone

sophisticated, innovative, and aspirational

Brand Values

• •Innovation
• •Quality and Authenticity
• •Sensory Experience
• •Mediterranean Heritage

Best Practices

• •Embrace Sophistication: Use elegant and refined language. Avoid slang or overly casual terms. The goal is to position the brand as premium and aspirational.
• •Highlight Innovation: Consistently use words like "pioneering," "first-of-its-kind," "fusion," and "unexpected" to reinforce the brand's innovative spirit.
• •Maintain a Clean Aesthetic: Ensure all visual content from website design to social media posts is clean, modern, and high-quality. This visual consistency will reinforce the brand's sophisticated tone.
• •Tell the Story: Weave the narrative of Mediterranean heritage and the unique production process into your copy. This adds depth and authenticity to the brand, moving beyond just the product itself.
• •Educate Your Audience: Given the novelty of the product, use your copy to gently educate consumers about the taste profile and what makes it unique. This can build intrigue and manage expectations.

Social Perception

Due to a limited online footprint beyond their own channels, the public perception of Olea Drinks is still in its nascent stages. The brand is likely perceived by its immediate audience as a niche, premium beverage company with a unique and intriguing product. The innovative concept of an olive-based beer is likely to be met with curiosity. There is no significant customer feedback or widespread discussion in forums or review sites at this time, indicating a relatively new or small-scale market presence.

Copy Examples

• •Tired of the same old brew? Discover Neven, the world's first green beer made with Mediterranean olives. A bold fusion of tradition and innovation in every sip. It's time to drink differently.
• •From the sun-drenched groves of the Mediterranean to your glass. Olea Drinks proudly presents a new chapter in beverage innovation. Experience the unexpected.
• •Elevate your evening. Olea Drinks offers a unique sensory journey, starting with our signature olive-infused green beer. For those who seek the exceptional.
• •Looking for a lighter, more refreshing alternative? Neven The Green Beer offers a crisp and savory taste profile unlike any other. The perfect companion for your next culinary adventure.
• •Beer or olives? Why not both? We've crafted a unique fusion that will challenge your perceptions and delight your palate. Have you tried Neven yet?