Brand Tone

Authentic, Craftsman-like/Artisanal, Passionate, Heritage-focused, Quality-driven, Personal/Family-Oriented

Brand Values

• •Craftsmanship
• •Authenticity
• •Quality
• •Heritage
• •Customer Satisfaction
• •Uniqueness
• •Made in USA

Best Practices

• •Emphasize "Hand-Crafted" and "Authenticity": Consistently use terms like "hand-forged," "hand-hammered," "artisanal," "authentic reproduction," and "historical" to reinforce the core of the brand.
• •Tell the Story of Craftsmanship: Go beyond product descriptions. Share insights into the forging process, the history behind designs, or the passion of the blacksmiths. This reinforces the value and uniqueness of the items.
• •Use Evocative, Heritage-Rich Language: Incorporate words and phrases that evoke a sense of history, tradition, and enduring quality (e.g., "old-world," "legacy," "timeless," "generations past," "forged to last").
• •Maintain a Personal, Passionate Voice: Reflect the family-owned nature and the dedication to the craft. Write with a tone that is knowledgeable, approachable, and clearly passionate about ironwork.
• •Focus on Quality and Durability: Highlight that the products are not just decorative but are made to be robust and long-lasting, adding value beyond aesthetics.

Social Perception

A source for high-quality, unique iron hardware; Experts in traditional craftsmanship; A reputable, family-run business; Providers of authentic, durable goods; A go-to for historical accuracy

Copy Examples

• •Headline: Forge Your Legacy: Authentic Iron Hardware, Crafted by Hand. Body: At Old West Iron, we don't just make hardware; we keep history alive. Each piece is hand-forged in our Idaho workshop, echoing the strength and soul of traditional blacksmithing. Discover hardware that’s built to last, designed to tell a story.
• •Headline: Beyond the Bolt: Experience True American Craftsmanship. Body: Move beyond mass-produced. Our family-owned forge is dedicated to the art of authentic ironwork. From rustic barn door pulls to historically accurate fasteners, find the unique details that transform your space.
• •Headline: Hand-Hammered Character for Your Home. Body: Feel the difference of hand-hammered iron. Our skilled artisans create each piece with meticulous care, ensuring no two are exactly alike. Bring the timeless beauty and enduring quality of Old West Iron into your project.
• •Headline: Keepin' the Ole' Days Alive, One Hammer Strike at a Time. Body: Our mission is simple: to preserve the lost art of old-world blacksmithing. We offer authentic reproductions and custom ironwork that carry the mark of true craftsmanship – forged to last, built with soul.
• •Headline: Your Vision, Forged in Iron. Body: Have a unique project in mind? We specialize in custom, hand-forged iron hardware. Work with our artisans to create one-of-a-kind pieces that perfectly capture your vision and stand the test of time.