Brand Tone

Artisanal & Sophisticated, Nostalgic & Timeless, Eco-Conscious & Ethical, Appreciative & Passionate, Authentic & Unique

Brand Values

• •Craftsmanship & Quality
• •Sustainability & Eco-Friendliness
• •Timeless Style ("Modern Vintage")
• •Individuality & Self-Expression
• •Artistic & Nature-Inspired

Best Practices

• •Embrace "Modern Vintage" Language: Consistently use words and phrases that evoke a sense of heritage, timelessness, and artistry (e.g., "artisanal," "handcrafted," "vintage-inspired," "timeless," "heritage," "cultured").
• •Highlight Eco-Conscious Details: Weave in the brand's commitment to sustainability by mentioning "eco genuine leather," "plant-based dyes," "recycled hardware," and "small carbon footprint" where relevant, reinforcing this core value.
• •Focus on Sensory Details and Craftsmanship: Describe the feel of the leather ("buttery soft"), the richness of the colors, and the uniqueness of handcrafted elements to immerse the audience in the quality of the products.
• •Tell a Story of Longevity and Individuality: Emphasize how the bags age beautifully and develop unique character, becoming a personal accompaniment through life, rather than just a trendy purchase.
• •Maintain a Sophisticated yet Approachable Voice: While highlighting the quality and artistry, ensure the tone remains warm and inviting, speaking to an individual who appreciates these qualities without being overly exclusive or technical.

Social Perception

Positive for Quality and Style, Appreciation for Craftsmanship, Seen as Good Value, Eco-Friendly Aspect Appreciated but Not Always Primary Focus for Consumers, Emerging Brand Awareness

Copy Examples

• •Headline: "Own a Piece of Time. Discover Old Trend." Body: "Where heritage craftsmanship meets modern sensibilities. Each Old Trend bag is handcrafted from the finest eco-genuine leather, designed to journey through life with you, growing more beautiful with every year. Experience the art of Modern Vintage."
• •Headline: "Sustainable Sophistication. Crafted for You." Body: "Indulge in luxury that feels good, inside and out. Our commitment to eco-friendly practices means every Old Trend creation uses plant-based dyes and recycled materials, without compromising on the rich textures and timeless style you adore. Carry consciously."
• •Headline: "More Than a Bag, It's a Story Waiting to Unfold." Body: "From vintage-washed Italian leathers to hand-stitched details, your Old Trend piece is born from a passion for artistry and nature. Designed for the individual who appreciates the beauty in uniqueness, watch as your bag develops its own distinct character, telling your story along the way."
• •Headline: "The Art of Aging Gracefully. Just Like You." Body: "Old Trend's Modern Vintage collection celebrates the beauty of leather that evolves. Our eco-genuine leather bags don't just last; they mature, developing a richer patina and softer feel that’s uniquely yours. Invest in a companion that grows with you."
• •Headline: "Timeless Design. Conscious Creation." Body: "Step into the world of Old Trend, where every stitch matters and every material is chosen with care. Our artisanal approach blends rich, vintage-inspired colors with sophisticated, eco-friendly leatherwork, creating not just an accessory, but a statement of enduring style and values."