Brand Tone

Knowledgeable & Expert, Value-Oriented & Price-Conscious, Trustworthy & Authentic, Approachable & Customer-Focused, Passionate

Brand Values

• •Exceptional Service
• •Unbeatable Pricing/Value
• •Quality & Authenticity
• •Expertise & Customization
• •Trust & Legacy
• •Family-Oriented

Best Practices

• •Lead with Expertise, Follow with Value
• •Maintain Transparency and Authenticity
• •Emphasize "Family" and "Trust"
• •Focus on the Customer's Game
• •Keep it Straightforward and Confident

Social Perception

Positive with Initial Skepticism, Seen as a Good Source for Shafts, Legitimate & Reliable, Appreciation for Niche Expertise

Copy Examples

• •Expertly Fitted, Honestly Priced. Your Best Round Starts Here. At Old Town Golf, we combine a pro's insight with family-run values. Get tour-quality shafts and clubs without the tour-level price tag. Because a better game shouldn't break the bank.
• •Stop Searching, Start Playing. The Shafts You Need, At Prices You'll Love. Founded by a master club fitter, Old Town Golf delivers unbeatable deals on premium golf shafts. We cut out the middleman, so you get authentic, brand-new gear with full warranty, straight from our family to your bag.
• •From eBay Trusted Seller to Your Direct Source for Golf Savings. With over 5,000 shafts sold and a legacy of trust, Old Town Golf now brings wholesale prices directly to you. Experience exceptional service and the transformative power of customized gear.
• •The Golfer's Edge: Passion, Expertise, and Prices That Make Sense. Old Town Golf isn't just a shop; it's a family passion. We believe every golfer deserves access to the best equipment. That's why we offer name-brand shafts and clubs with expert advice and genuine value.
• •Unlock Your Potential. Customized Performance, Uncompromised Value. Discover the difference the right shaft makes. At Old Town Golf, our expertise ensures you find the perfect fit, while our direct-to-consumer model means you always get the best price. Play with confidence.