Tono de Marca

Aspirational, reverent, and artistic, encouraging customers to build beautiful libraries, showing deep respect for classic literature and emphasizing visual and tactile artistry.

Valores de Marca

• •Beauty
• •Craftsmanship and Quality
• •Durability and Legacy
• •Artistic Interpretation
• •Tradition

Mejores Prácticas

• •Use elevated and evocative language: Employ words that convey artistry, legacy, and quality. Terms like heirloom, masterpiece, legacy, hand-crafted, and timeless reinforce the brand's premium positioning.
• •Always connect literature with art: Frame every book as a collaboration between a great writer and a modern artist. Emphasize that the illustrations are not just decorations, but new interpretations that add depth to the reading experience.
• •Tell the story of the craftsmanship: Regularly share details about the physical creation of the books—the origin of the materials, the hand-binding process, the techniques used. This narrative of quality and care justifies the premium price and builds appreciation for the product.
• •Maintain a tone of reverence for the source material: When discussing the books and authors, use a respectful and knowledgeable tone. This positions the brand as a credible and passionate custodian of literary classics.
• •Focus visuals on texture, detail, and artistry: Ensure all photography and videography is high-quality and highlights the tangible beauty of the books. Close-up shots of the binding, paper, illustrations, and cover details will visually communicate the brand's core values more effectively than simple product shots.

Percepción Social

A high-end, boutique publisher for discerning book lovers, perceived as a purveyor of luxury items and a champion of the physical book in a digital age, creating 'unbelievably lavish' and beautiful objects for serious collectors.

Ejemplos de Copy

• •Experience a classic reborn. We are honored to present our newly illustrated edition of [Book Title]. Bound by hand in the finest Scottish leather and graced with exclusive artwork that breathes new life into every page, this is more than a book—it is a legacy. Add a new cornerstone to your collection. Available now.
• •Art empowers literature. Our illustrator, [Artist's Name], spent months immersed in the world of [Author's Name] to capture its soul in a series of stunning new plates. Each image is a testament to the enduring power of this timeless story. Swipe to see the journey from sketch to final print.
• •Where craftsmanship meets the classics. Every Old Sovereign edition is a promise of quality, from the hand-marbled endpapers to the hand-pressed spine. We build books not just for your shelves, but for generations to come. Build the library of your dreams.
• •On this day in [Year], [Author's Name] published a story that would change literature forever. We believe such monumental works deserve an edition that matches their importance. Our version of [Book Title] is a tribute to that legacy, crafted to last as long as the story itself.
• •Hold a masterpiece in your hands. Our edition of King Solomon's Mines is bound in deep-grained leather and features ten breathtaking, specially commissioned illustrations. The pages are gilt-edged, the spine is reinforced for longevity, and the feel of it is a testament to the art of bookmaking. A perfect heirloom for the adventurer in every reader.