Brand Tone

nostalgic, authentic, and community-focused

Brand Values

• •Nostalgia
• •Authenticity
• •Timeless Style
• •Community
• •Craftsmanship

Best Practices

• •Embrace Storytelling: Frame products not just as items, but as carriers of stories, memories, and a connection to the past.
• •Use Evocative Language: Employ words that trigger nostalgia and a sense of timelessness (e.g., "bygone eras," "classic motifs," "soulful essence").
• •Foster Inclusivity: Write copy that makes everyone feel welcome, aligning with the value of community and appealing to "all walks of life."
• •Highlight Authenticity: Contrast the brand's unique, personal approach with the impersonal nature of mass-produced items.
• •Maintain a Consistent Voice Across Platforms: Whether it's a website description, social media post, or email, ensure the tone remains nostalgic, authentic, and community-oriented.

Social Perception

a brand that offers unique, story-telling apparel for individuals who appreciate vintage aesthetics and a sense of connection

Copy Examples

• •Remember when t-shirts told a story? So do we. Discover your next favorite chapter at Old Soul Atelier.
• •For the spirits who appreciate the charm of yesterday, crafted for the style of today. Welcome to the Old Soul Atelier family.
• •More than just a tee, it's a piece of the past, reimagined. Wear your soul on your sleeve.
• •Tired of the fleeting trends? Find timeless style and genuine connection with our vintage-inspired designs. Your story is classic.
• •Join the Atelier: Where every design has a history, and every shirt feels like an old friend. Embrace your inner old soul.