Brand Tone

Passionate, nostalgic, and authentic. Also approachable and community-focused.

Brand Values

• •Heritage and Legacy: Named after the founder's ancestor, valuing history and personal connection.
• •Timeless Design: Prioritizing classic, vintage aesthetics over fleeting futuristic trends.
• •Modern Technology Integration: Seamlessly blending classic looks with electric power and performance.
• •Authenticity and Genuineness: Stemming from a passion project and a desire to offer something unique and true to the founder's vision.
• •Quality and Craftsmanship: Highlighting features like handmade battery boxes (for the Founders Series) and meticulous attention to detail.

Best Practices

• •Embrace Storytelling: Weave the founder's story and the inspiration behind the brand into your copy. This builds authenticity and emotional connection.
• •Use Nostalgic Language: Incorporate words and phrases that evoke a sense of history, classic style, and timelessness (e.g., "vintage," "classic," "legacy," "timeless," "heritage").
• •Highlight the "Why": Clearly communicate the passion and motivation behind creating these unique electric motorcycles – the desire for a vintage aesthetic in the electric market.
• •Be Direct and Genuine: Speak to your audience in an approachable and honest way, reflecting the founder's communication style observed on platforms like TikTok. Avoid overly corporate or salesy language.
• •Focus on the Experience, Not Just Specs: While technical details are important, emphasize the feeling and lifestyle associated with riding an Old Soren motorcycle – the blend of classic cool and modern convenience.

Social Perception

Customers and enthusiasts are drawn to the unique blend of vintage style and electric functionality. Many appreciate the classic cafe racer look that stands out from other electric motorcycles. The founder's story and passion resonate with many, creating a sense of connection to the brand. There's an active online community discussing the bikes, particularly on platforms like TikTok, YouTube, and Reddit. Some skepticism exists regarding the originality of the design and manufacturing, with comparisons to Chinese-made models. This is a point of contention, with the founder defending the quality and differentiation of Old Soren bikes. The price point is noted as relatively high by some potential customers.

Copy Examples

• •Old Soren: Where Timeless Design Meets Electric Soul. Ride a piece of history, reimagined for tomorrow. Our electric cafe racers aren't just built; they're born from a passion for the classics and a vision for the future. Feel the legacy with every twist of the throttle.
• •More Than an E-Bike, It's a Statement. Tired of the same old futuristic designs? So were we. That's why we crafted the Old Soren – a nod to the golden age of motorcycling, powered by clean electric energy. Authentic. Bold. Unmistakably Soren.
• •From Our Founder's Dream to Your Open Road. It started with a love for vintage bikes and a desire to create something truly special. Now, you can own a part of that journey. The Old Soren: Handcrafted passion, modern performance.
• •Echoes of the Past, Whisper of the Future. Experience the thrill of a classic cafe racer without the emissions. The Old Soren blends iconic style with the smooth, powerful ride of an electric motor. It’s not just transportation; it’s an experience.
• •Join the Old Soren Family. We’re more than a motorcycle company; we’re a community of riders who appreciate the enduring appeal of vintage design and the excitement of electric innovation. Share your journey with #OldSoren.