Brand Tone

Caring, Fashion-conscious, Trustworthy, Playful, Informative

Brand Values

• •Healthy Child Development
• •Quality & Craftsmanship
• •Fashion & Style
• •Parent-Centricity
• •Sustainability

Best Practices

• •Embrace the "By Parents, For Parents" Ethos: Always write with genuine care and understanding of parental concerns for their child's well-being and development. Use empathetic and reassuring language.
• •Balance Fashion with Function: Consistently highlight both the stylish designs (using words like "cool," "fashion-forward," "trendy") and the practical benefits for foot health (e.g., "flexible," "natural movement," "podiatrist-approved"). Avoid letting one overshadow the other.
• •Maintain a Quality-Centric Vocabulary: Regularly use terms that convey craftsmanship, premium materials, and durability (e.g., "artisan-crafted," "finest leather," "sustainably sourced," "built to last").
• •Inject Playfulness Where Appropriate: While maintaining a trustworthy and caring tone, don't be afraid to use slightly more playful or joyful language, especially when addressing the children's experience or the fun aspects of the designs. Think "happy," "adventure," "explore," "giggles."
• •Be Informative and Empowering: Provide clear, concise information about the benefits of the shoes. Empower parents to make informed choices by explaining *why* certain features are important for their child's developing feet.

Social Perception

Positive, Premium (Implied), Trusted by Parents, Fashionable Choice

Copy Examples

• •Headline: Happy Feet, Stylish Strides. Old Soles: Because little adventures deserve the best. Body: Crafted by parents, for parents. Our podiatrist-approved shoes blend fashion-forward designs with the super-soft, flexible support growing feet need. Explore the collection!
• •Headline: From First Wobbles to Playground Dashes. Body: Old Soles are there for every ridiculously cute step. Made with sustainably sourced leather and designed for natural movement, so they can explore in comfort and style.
• •Headline: Invest in Their Steps. Invest in Old Soles. Body: More than just a shoe, it’s a commitment to healthy foot development. Discover our artisan-crafted collection, where premium materials meet the coolest kid-approved styles.
• •Headline: Playground Cool, Parent Approved. Body: Why choose between style and support? Old Soles delivers runway-inspired looks with the durability and comfort essential for happy little feet. Let them step out in confidence!
• •Headline: Tiny Toes, Big Adventures. Sustainable Style. Body: Old Soles is committed to happy feet and a healthier planet. Our shoes feature sustainably sourced, skin-safe materials and flexible designs for natural development. Walk this way for conscious comfort.