Brand Tone

Caring & Nurturing, Reassuring & Trustworthy, Stylish & Fashion-Conscious, Friendly & Approachable, Informative & Empowering

Brand Values

• •Child Well-being & Healthy Development
• •Quality & Craftsmanship
• •Style & Design
• •Sustainability
• •Parent-centricity
• •Trust & Reliability
• •Innovation

Best Practices

• •Champion Child Development: Consistently frame product benefits around how the shoes foster healthy foot growth, enable natural movement, and provide lasting comfort. Employ reassuring and expert-informed language.
• •Connect Parent to Parent: Utilize an empathetic, understanding, and relatable tone. Acknowledge the journey of parenthood and position the brand as a trusted partner.
• •Marry Style with Substance: Effectively showcase the fashionable aesthetics of the shoes, but always link these back to the core benefits of function, superior comfort, and high-quality materials. Ensure health and quality are not overshadowed by style.
• •Highlight Quality and Sustainability Transparently: Clearly and proudly communicate the use of premium, ethically, and sustainably sourced materials. This reinforces the brand's value proposition and appeals to the environmentally and health-conscious consumer.
• •Foster a Positive and Encouraging Narrative: Employ uplifting and joyful language that mirrors the spirit of childhood and the assurance parents gain from choosing OLDSOLES. Use active and optimistic words that evoke adventure, happiness, and confident exploration.

Social Perception

Highly Positive, Trusted by Parents, Good Value Investment, Fashion-Forward

Copy Examples

• •Headline: Tiny Toes, Mighty Journeys. OLDSOLES Comfort. Body: Designed by parents, for your little explorers. Our chic, podiatrist-aware shoes cushion every adventure with sustainable materials and an unbeatable fit. Discover styles that let kids be kids, comfortably! #OldSolesAdventures #HappyHealthyFeet
• •Headline: First Giggles, First Steps, First OLDSOLES. Body: Witnessing those wobbly first steps is unforgettable. OLDSOLES pre-walkers are lovingly crafted from the softest, sustainably sourced leathers with ultra-flexible soles to support natural development. Because every small step fuels their big dreams. #OldSolesBeginnings #WalkInStyle
• •Headline: Playground Proof, Party Perfect. Body: From sandbox expeditions to special occasion shines, OLDSOLES are built for the moments that matter. We seamlessly blend on-trend designs with the essential comfort and robust support growing feet require. Quality you can see, comfort they can feel. #StylishKidsShoes #DurableComfort
• •Headline: Step with Confidence: The OLDSOLES Promise. Body: We understand. Only the best for your child. That's why every pair of OLDSOLES features premium, skin-friendly materials, meticulously designed for optimal foot health. Join a global community of parents who trust OLDSOLES. #TrustedByParents #PremiumForKids
• •Headline: Style That’s Kind: To Feet & Our Planet. Body: Choosing OLDSOLES means choosing thoughtfully. Our dedication to sustainably sourced materials ensures that our beautiful shoes are gentle on little feet and kinder to the earth they’ll explore. Fashion that feels good, ethically and physically. #SustainableFootwear #EcoChicKids