Brand Tone

nostalgic, humorous, and casual

Brand Values

• •Nostalgia and Pop Culture Celebration
• •Originality and Exclusivity
• •Humor
• •Customer Satisfaction
• •Quality

Best Practices

• •Embrace the Vernacular of the Era
• •Focus on "Remember When...": Frame your copy around the shared memories and feelings associated with the pop culture references on the shirts. This taps directly into the brand's core value of nostalgia.
• •Keep it Light and Fun: The brand's tone is casual and humorous. Avoid overly corporate or serious language. The goal is to make customers smile and remember good times.
• •Highlight Exclusivity: Consistently remind customers that these designs are unique to Old Skool Teez and created by their own artists. This adds value and a sense of "insider" appeal.
• •Let the Product Be the Hero: The t-shirts themselves are the main attraction. Use clear, high-quality images and let the copy be the "caption" that enhances the visual, rather than overpowering it.

Social Perception

The public perception of Old Skool Teez is largely that of a go-to source for a wide variety of "throwback" apparel. Customers appreciate the extensive selection that allows them to express their individuality and interests, highlighting the uniqueness of the designs and the joy of finding a shirt that represents a beloved piece of their past. However, the brand is also perceived as having some inconsistencies in product quality, with some customers experiencing issues with fabric thickness and durability.

Copy Examples

• •Remember when movie nights were a blockbuster event? So do we. Wear the nostalgia with our exclusive collection of 80s movie tees. Find your favorite flashback.
• •Saturday mornings just got a major upgrade. Our new line of classic cartoon tees is here to bring back that 'cereal and PJs' feeling. Tap to shop the memories.
• •Your favorite bands are back on tour... in your closet. For a limited time, get 25% off all vintage rock tees. It's time to get the band back together.
• •Level up your wardrobe. From 8-bit heroes to console legends, our vintage gaming tees are the ultimate power-up. What was your high score?
• •They don't make 'em like they used to. Luckily, we do. Shop thousands of unique, retro t-shirts designed in the heart of Brooklyn.