Brand Tone

Nostalgic & Retro, Humorous & Witty, Niche & Cult-Focused, Informal & Approachable, Enthusiast-Driven

Brand Values

• •Celebration of Pop Culture
• •Individuality & Self-Expression
• •Nostalgia
• •Fan Focus
• •Accessibility of Niche Products

Best Practices

• •Embrace the "Old Skool" Vernacular (Sparingly): Use language that evokes a sense of nostalgia and insider knowledge, but avoid overdoing it to the point of being alienating or cheesy. Terms like "cult," "classic," "retro," and references to specific eras can be effective.
• •Inject Humour and Wit: Reflect the often-humorous and niche nature of the designs. This could be through puns, cultural references, or a slightly irreverent self-awareness. The tone should feel like it's "in on the joke" with the customer.
• •Speak the Language of Fans: Use terminology and references that resonate with enthusiasts of specific genres (e.g., "prog rock," "cult film," "sci-fi classic"). This shows authenticity and understanding of the target audience.
• •Be Enthusiastic and Passionate: The copy should convey a genuine love for the pop culture items being featured. This makes the brand feel more like a fellow fan than just a retailer.
• •Keep it Informal and Direct: Avoid overly corporate or stuffy language. A conversational, approachable tone aligns with a brand celebrating niche and "underground" culture. As seen on their website, simple, direct language is effective.

Social Perception

Positive for Quality & Uniqueness, Go-To for Culturally Specific Merchandise, Trusted Retailer, UK-Based Specialist

Copy Examples

• •Headline: Dig Deeper Than Your Dad's Record Collection. Body: Tired of the same five band tees everyone else has? So are we. Old Skool Hooligans unearths the cult classics and forgotten gems you thought only you remembered. Wear your obscure proudly. Call to Action: Unearth Your Next Tee.
• •Headline: Your Mates Won't Get It. And That's the Point. Body: We make tees for the connoisseurs of cool, the aficionados of the arcane, the ones who know their Kurosawa from their Kubrick. If you're looking for mainstream, you're in the wrong place. Call to Action: Shop the Obscure.
• •Headline: Warning: May Cause Spontaneous Quoting of Cult Films. Body: From the one-liners you can't forget to the characters that defined a generation (or at least, *your* generation). Our tees are more than just cotton; they're conversation starters. Usually with other awesome people. Call to Action: Find Your Favourite Scene.
• •Headline: Still Spinning That Rare Prog Rock Vinyl from '73? We See You. Body: Old Skool Hooligans celebrates the nooks, crannies, and B-sides of pop culture. If it was brilliant but bafflingly overlooked, it's probably on one of our shirts. Call to Action: Explore the Vault.
• •Headline: Officially Awesome. Unofficially Cooler. Body: We've got the official merch for when you want to fly your colours loud and proud. And for everything else? Our original designs dive into the cult universe with a knowing wink. Because true fans know. Call to Action: Get Your Geek On.