Brand Tone

professional, sophisticated, and aspirational

Brand Values

• •Quality and Craftsmanship
• •Timeless Design
• •British Heritage
• •Customer Satisfaction

Best Practices

• •Emphasize Heritage and Quality: Consistently mention the British craftsmanship and high-quality materials in product descriptions and marketing copy to reinforce brand values.
• •Use Evocative and Descriptive Language: Instead of just listing features, describe the ambiance and feeling the lighting creates. Use words like "timeless," "heritage," "classic," and "handcrafted."
• •Maintain a Sophisticated and Professional Tone: Avoid overly casual language or slang. The tone should reflect the premium nature of the products.
• •Showcase Products in Context: Use high-quality imagery and descriptions that place the lights in beautiful settings, telling a visual story that resonates with an aspirational audience.
• •Engage with the Design Community: Actively collaborate with and feature interior designers. This not only provides social proof but also aligns the brand with professional expertise.

Social Perception

Old School Electric is perceived by customers and the public as a high-end, reputable provider of classic lighting. The brand is often associated with quality interior design and is favored by those looking to create a vintage or industrial aesthetic in their homes. The focus on British manufacturing also contributes to a perception of quality and tradition.

Copy Examples

• •Illuminate your space with the art of British craftsmanship. Our new factory pendant light, forged from Sheffield steel, offers more than just light; it brings a story of heritage and timeless design to your home.
• •A recipe for the perfect kitchen: a dash of color, a sprinkle of personality, and a centerpiece of light that's built to last. Our classic pendant lights are crafted to be the heart of your home.
• •Functionality meets timeless elegance. With its adjustable arm and classic design, this wall light offers versatile illumination for any room, from a cozy reading nook to a statement hallway.
• •Transform your house into a home with lighting that reflects your style. Discover our collection of vintage-inspired lights and find the perfect piece to complete your vision.
• •We understand that the difference is in the details. That's why we are committed to providing lighting of exceptional quality and classic design to bring your projects to life. Explore our trade program for exclusive benefits.