Brand Tone

Artisanal, Calm, Elegant, Friendly

Brand Values

• •Artistry
• •Uniqueness
• •Quality
• •Handmade
• •Elegance

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone with descriptive words, and provide 'do' and 'don't' examples for writing.
• •Review and Refine: Regularly review all customer-facing text (website, social media, emails) to ensure it aligns with the established brand tone and values, making adjustments as the brand evolves.
• •Use artisanal language, highlighting the handcrafted nature of the ceramics.
• •Maintain a calm and elegant tone in all communications.
• •Incorporate friendly and approachable language to build customer relationships.

Social Perception

Positive, valuing artistry, uniqueness, and quality that differs from mass-produced items.

Copy Examples

• •Each Oblica piece is carefully handcrafted by skilled artisans, ensuring a unique touch in every creation.
• •Experience the serene beauty of our ceramic collection, designed to bring a sense of calm to your living space.
• •Discover the elegance of Oblica ceramics, where timeless design meets unparalleled craftsmanship.
• •Welcome to the Oblica family! We're delighted to share our passion for handcrafted ceramics with you.
• •Our artisans pour their heart and soul into every Oblica piece, creating ceramics that are as unique as you are.