Brand Tone

Confident and Reassuring

Brand Values

• •Efficacy and Results
• •Accessibility
• •Empowerment
• •Authenticity

Best Practices

• •Lead with Confidence: Always use assertive and positive language. Focus on the solution ("painless," "comfortable," "fearless") rather than the problem (pain).
• •Educate to Reassure: Consistently integrate educational content. Create blogs, video tutorials, and detailed FAQs that explain how to use the product safely and effectively. This builds trust and ensures customer success.
• •Leverage Social Proof: Continuously feature customer testimonials, reviews, and user-generated content. Let the community's positive experiences reinforce the brand's promises.
• •Emphasize Authenticity: In all communications, subtly remind customers of the importance of buying the official product. Use phrases like "100% Authentic TKTX," "Guaranteed Real," or "Holographic Seal Included" to combat fears of counterfeits.
• •Speak the Customer's Language: Use a direct, no-nonsense tone. The target audience wants a product that works, so the copy should be clear, benefit-driven, and avoid overly technical jargon, focusing on the end result: beautiful ink without the pain.

Social Perception

legitimate and reliable source for effective tattoo numbing cream

Copy Examples

• •Fearless Ink. You've got the vision, we handle the rest. Our TKTX numbing cream means the only thing you'll feel is excitement. Ready for your masterpiece? #PainlessTattoo #TKTX #OldInkStore #InkWithoutFear
• •Your Next Tattoo, Now Without the Wincing. Long session ahead? Don’t let pain cut it short. Old Ink Store provides authentic TKTX cream so you and your artist can focus on what matters: the art. Shop now for a more comfortable ink experience.
• •The Art You Want. The Comfort You Deserve. Welcome to your pain-free tattoo journey with the official TKTX numbing cream.
• •"That won't work..." 🤫 Watch me get my most painful spot tattooed without flinching. The secret? Link in bio. #TattooHack #NumbingCream #TKTXChallenge #OldInkStore
• •Don't Let Pain Dictate Your Next Tattoo.