Brand Tone

Authentic & Story-Driven, Nostalgic & Evocative, Quality-Conscious & Refined, Friendly & Approachable, Understated & Classic

Brand Values

• •Quality Craftsmanship
• •British Heritage
• •Durability & Longevity
• •Customer Experience
• •Authenticity & Storytelling
• •Simplicity & Timelessness

Best Practices

• •Anchor in the Origin Story: Regularly weave elements of the British coast, Old Harry Rocks, and the spirit of heritage into your copy. This reinforces authenticity and provides a unique narrative backdrop.
• •Emphasize Quality & Durability, Subtly: Highlight the premium materials and craftsmanship without excessive jargon. Focus on the resulting longevity and timelessness of the pieces. \"Built to last.\"
• •Use Evocative & Sensory Language: Appeal to feelings of comfort, warmth, nostalgia, and the sensory experiences of the coast (e.g., \"windswept,\" \"cosy,\" \"chilly sea\").
• •Maintain an Understated Elegance: Avoid overly trendy slang or hype. The language should reflect the classic, refined nature of the products. \"We avoid the ephemeral wherever possible...without adorning them with unnecessary frills.\"
• •Be Authentic and Passionate: Let the genuine love for knitwear and the brand's heritage shine through. Communicate like you're sharing a passion, not just selling a product. \"They say you should start a company that you simply want to exist yourself. So we did.\"

Social Perception

High-Quality & Luxurious, Trusted & Authentic, Worth the Price, Stylish & Timeless, Good Customer Service/Experience, Emerging British Brand

Copy Examples

• •Headline: Beyond the fleeting trend. Crafted for the enduring moment. Body: Our lambswool jumpers are more than just knitwear; they're a nod to windswept coastlines and stories whispered by the sea. Woven with tradition, designed for today. Discover the Old Harry difference. #OldHarryKnitwear #TimelessStyle
• •Headline: Wrap Yourself in the Story of the Coast. Body: Inspired by the iconic Old Harry Rocks and the tales of yore, each stitch of our knitwear carries the spirit of British heritage. Experience the warmth, the quality, the adventure. #BritishMade #CoastalLiving
• •Headline: Built for Brisk Mornings and Cosy Evenings. Body: From the first light on the cliffs to the last embers of the fire, Old Harry jumpers are your constant companion. Made with 100% natural fibres for comfort that lasts. #KnitwearToLiveIn #QualityComfort
• •Headline: The Art of the Jumper, Perfected. Body: We believe in doing one thing exceptionally well. Our dedication to knitwear means every detail is laboured over, ensuring a garment of superior quality and understated elegance. That's the Old Harry promise. #SimplyBetterKnitwear #CraftedWithCare
• •Headline: More Than a Jumper, It's a Piece of the Coast. Body: Remember those favourite old jumpers, worn and loved on countless adventures? We've recreated that feeling, blending nostalgic comfort with enduring quality for a new generation of memories. #OldHarry #SeasideHeritage