Brand Tone

Patriotic & Traditional, Bold & Unapologetic, Authentic & Down-to-Earth, Supportive & Community-Oriented, Humorous

Brand Values

• •Patriotism
• •Tradition & Craftsmanship
• •Quality
• •Authenticity
• •Support for Veterans
• •Resilience & Strength
• •Anti-Woke Stance

Best Practices

• •Embrace Patriotic Language: Consistently use words and phrases that evoke American pride, tradition, and strength. Reference 'America,' 'freedom,' 'veterans,' and 'traditional values.'
• •Maintain a Bold, Confident Voice: Be direct and unapologetic in your messaging. Don't shy away from a rugged, straightforward tone, especially when contrasting with competitors.
• •Highlight Craftsmanship and Quality: Emphasize 'handcrafted,' 'small batch,' 'premium quality,' and the care that goes into making the jerky. This reinforces the value and authenticity of the product.
• •Consistently Communicate the Mission: Integrate the support for veterans into various pieces of content, not just the 'Our Mission' page. This reinforces a core brand value and point of connection for customers.
• •Know Your Platform, Adapt Accordingly (but stay true to core values): While the core patriotic and traditional values should remain, the delivery can be adapted. For instance, TikTok allows for more humor and edginess, while the website might maintain a slightly more formal but still bold tone. The key is ensuring the underlying message of patriotism, quality, and support for veterans remains clear across all channels.

Social Perception

Positive Product Reception, Appreciation for Mission, Alignment with Values, Engaged Community, Niche Appeal

Copy Examples

• •Headline: Old Glory Beef Jerky: Fueling Freedom, One Delicious Bite at a Time. Body: Taste the tradition of real American beef jerky, handcrafted with pride. Every bag supports our nation's veterans. That's flavor you can feel good about.
• •Social Media Post: Tired of bland and boring? Grab a bag of Old Glory. We make jerky the old-fashioned way – bold, rugged, and packed with flavor. No compromises, just damn good jerky. #RealBeefJerky #AmericanMade #SupportVets
• •Product Description Snippet: Forget the factory stuff. This is Old Glory – small-batch, handcrafted beef jerky made by folks who give a damn. We use premium cuts and a time-honored recipe because you deserve nothing less.
• •Promotional Ad: Stand for Something. Snack on Something Real. Old Glory Beef Jerky isn't just a snack, it's a statement. Made in the USA, for the hardworking and the free. Get 15% off your first order with code FREEDOM15.
• •About Us Snippet: At Old Glory Beef Jerky, we believe in America, in hard work, and in damn good beef jerky. We’re unapologetically patriotic and committed to giving back to our veterans. This is more than jerky; it's a piece of the American spirit.