Brand Tone

Comforting and Friendly, Traditional and Quality-Focused, Caring and Considerate, Unpretentious and Genuine

Brand Values

• •Comfort
• •Quality & Durability
• •Tradition & Heritage
• •Reliability & Trust
• •Customer-Centricity (Practical Comfort)

Best Practices

• •Embrace "Warmth" in Language: Use words like "cozy," "comfort," "warm," "genuine," "trusted," and "lasting." The tone should feel like a friendly, reliable presence.
• •Highlight Heritage and Quality Materials: Regularly reference the use of "100% genuine sheepskin," "quality craftsmanship," and the brand's long-standing tradition of providing comfort. This reinforces trust and value.
• •Focus on the "Why" Behind the "What": It's not just about selling slippers; it's about providing a feeling of comfort, reliability, and a trusted companion for a customer's moments of relaxation. Connect the product features to these emotional benefits.
• •Keep it Simple and Sincere: Avoid overly trendy jargon or hype. The language should be straightforward, honest, and reflect the genuine nature of the product and the brand's "old friend" persona.
• •Incorporate the Brand Story (Subtly or Overtly): The story of Bo the dog and the company's origins adds a layer of charm and authenticity. Referencing this or the values it represents can reinforce the brand's friendly and trustworthy image.

Social Perception

Positively Perceived for Comfort and Warmth, Seen as Good Quality, Worth the Price for Many, Trusted Brand for Slippers, Classic, Not Necessarily Trendy, Some Concerns about Sizing Consistency and Occasional Quality Issues

Copy Examples

• •Headline: Step Into a Friendship That Lasts. Body: Our genuine sheepskin slippers are crafted with the care and quality you’d expect from an Old Friend. Experience enduring comfort, day after day.
• •Headline: Like a Warm Hug for Your Feet. Body: Remember that feeling of coming home to a loyal companion? That’s the feeling of slipping into Old Friend Footwear. Pure sheepskin, pure comfort.
• •Headline: Quality You Can Feel, Comfort You Can Trust. Body: For over 40 years, we’ve believed in doing things the right way. 100% genuine sheepskin and meticulous craftsmanship mean your Old Friends are here for the long haul.
• •Headline: More Than Just Slippers, They’re Old Friends. Body: From quiet mornings to cozy evenings, our sheepskin slippers provide the reliable comfort and warmth you deserve. Discover your new (old) favorite.
• •Headline: The Tradition of Comfort, Woven Into Every Pair. Body: We stick to what matters: genuine materials, timeless design, and the promise of unwavering comfort. That’s the Old Friend way.