Brand Tone

Friendly and Welcoming, Casual and Relaxed, Fun and Lively, Nostalgic and Historic, Community-Oriented

Brand Values

• •Experience & Enjoyment
• •Heritage and Authenticity
• •Quality (in Wine & Hospitality)
• •Community and Inclusivity
• •Adaptability and Year-Round Appeal

Best Practices

• •Embrace the Fun and Casual: Use an upbeat, friendly, and approachable tone. Avoid overly formal or technical wine jargon. Incorporate words like "fun," "relax," "enjoy," "celebrate," and "unwind."
• •Highlight the Unique Experience: Consistently weave in elements that make Old Firehouse Winery unique – the firehouse history, the Ferris wheel, the lakeside setting, live music, and special events like igloo dining.
• •Be Visually Evocative: Use descriptive language that paints a picture of the experience – "stunning sunsets," "cozy igloos," "lively music," "historic charm." Encourage user-generated content by creating shareable moments and hashtags.
• •Maintain a Welcoming and Inclusive Voice: Address a broad audience, including families, couples, groups, and pet owners (where appropriate for patio mentions). Use inclusive language and highlight aspects that appeal to different visitor types.
• •Stay Authentic to the Heritage: While keeping the tone modern and fun, subtly remind the audience of the winery's unique roots in the old fire station. This adds depth and a memorable story to the brand.

Social Perception

Destination Spot, Fun and Unique Atmosphere, Good for Groups and Casual Outings, Picturesque and Memorable, Valued Local Establishment

Copy Examples

• •Headline: Sip, Savor, Sunset. Your Lakeside Escape at Old Firehouse Winery. Body: Unwind with award-winning wines, delicious food, and live music right on the shores of Lake Erie. Our historic firehouse offers a unique backdrop for unforgettable moments. #OldFirehouseWinery #LakeErieLove #GOTL
• •Headline: More Than Just Wine, It's an Experience! Body: From our iconic Ferris wheel to cozy lakeside igloos and nightly entertainment, Old Firehouse Winery is where memories are made. Bring your friends, family (and even your furry pals for patio seating!) for a taste of Geneva-on-the-Lake fun. #FirehouseFun #OhioWines #LakefrontLiving
• •Headline: Raise a Glass to History & Good Times! Body: Step into the charm of Geneva-on-the-Lake's original fire station, now home to Old Firehouse Winery. Enjoy our diverse selection of medal-winning wines, a full menu, and the best views of Lake Erie. What story will you tell? #HistoricWinery #OhioAdventures #WineWithAView
• •Headline: Your All-Season Destination for Wine & Wonder. Body: Sunny patio days or cozy igloo nights – Old Firehouse Winery delights year-round! Live music, great food, and exceptional wines await. Plan your visit and see why we're a Geneva-on-the-Lake favorite. #GOTLYearRound #WineryVibes #LakeErieLife
• •Headline: Good Wine. Great Food. Unforgettable Sunsets. Body: It's simple, really. At Old Firehouse Winery, we believe in creating the perfect setting for you to relax and enjoy. Join us for an evening of delicious flavors and breathtaking Lake Erie views. #SunsetWines #OldFirehouseExperience #OhioGetaway