Brand Tone

Elegant & Sophisticated, Authentic & Craft-Oriented, Passionate & Appreciative, Customer-centric & Supportive, Informative & Enthusiastic

Brand Values

• •Quality Craftsmanship
• •Timelessness & Durability
• •Authenticity
• •Customer Satisfaction
• •Elegance & Aesthetic Appeal

Best Practices

• •Emphasize Craftsmanship and Authenticity: Consistently use words like handcrafted, artisanal, genuine, solid brass, and natural patina to reinforce the brand's commitment to quality and authentic materials.
• •Evoke Timelessness and Elegance: Employ a slightly more formal and descriptive language. Use terms such as timeless, vintage charm, heritage, sophisticated, and enduring beauty to convey the classic appeal of the products.
• •Highlight the Patina Journey: Educate and excite customers about the unique aging process of unlacquered brass. Frame it as a desirable feature that adds character and a living finish, rather than a defect.
• •Maintain a Customer-Centric and Passionate Voice: Even when discussing technical details, ensure the language is warm, inviting, and reflects a genuine passion for the products and the customer's experience. Share the family spirit in communications where appropriate.
• •Ensure Visual and Textual Harmony: Across all platforms, especially visual ones like Instagram and Pinterest, ensure the copy complements the elegant and high-quality imagery. The text should enhance the story the visuals are telling.

Social Perception

Positive Customer Experiences, Appreciation for Authenticity, Trusted for Quality, Seen as a Provider of Unique, High-End Fixtures, Responsive and Helpful Service

Copy Examples

• •Headline: OldenGlow: Where Timeless Craftsmanship Meets Enduring Elegance. Body: Discover the soul of your home with our handcrafted unlacquered brass faucets. Each piece is meticulously created using age-old techniques, designed to not only perform beautifully but to evolve with you, developing a rich, natural patina that tells your story. Experience the OldenGlow difference – a testament to authentic materials and timeless design.
• •Product Focus: Introducing the OldenGlow Heritage Collection. Body: Immerse yourself in the allure of vintage charm. Our Heritage kitchen faucet, forged from solid, unlacquered brass, is more than a fixture; it's a centerpiece. Watch as its surface transforms, gaining character and a warm, storied glow unique to your space. Built to last, designed to inspire.
• •Brand Story Snippet: At OldenGlow, we believe true beauty deepens with time. That's why we pour our passion into creating exceptional unlacquered brass essentials for your kitchen and bath. Our artisans employ traditional methods, ensuring every faucet and fixture we offer is a unique piece of art, ready to grace your home with its enduring presence.
• •Social Media Post: Let the natural beauty of unlacquered brass from OldenGlow become the heart of your kitchen. Our faucets are crafted for those who appreciate the journey of patination – a living finish that grows more captivating each year. Tap to explore designs that blend old-world artistry with modern resilience. #OldenGlow #UnlacqueredBrass #VintageKitchen #HandcraftedLuxury #TimelessDesign
• •Email Subject: Invite Enduring Elegance Into Your Home with OldenGlow. Body: Dear [Customer Name], Transform your everyday moments into something extraordinary. OldenGlow offers exquisitely handcrafted unlacquered brass faucets and fixtures, designed to bring a touch of timeless sophistication and authentic character to your living spaces. Explore our collections and discover the art of lasting beauty.