Brand Tone

Passionate & Authentic, Informative & Educational, Warm & Personal, Traditional & Heritage-Focused, Premium & High-Quality, Community-Oriented & Caring

Brand Values

• •Authenticity
• •Quality
• •Tradition & Heritage
• •Health & Wellness
• •Family
• •Giving Back & Philanthropy
• •Transparency & Education
• •Sustainability

Best Practices

• •Lead with Authenticity and Story: Always weave in elements of the family heritage, traditional methods, and the journey from the "old country." This personal narrative is a core differentiator.
• •Emphasize Quality and Purity: Consistently use terms like "premium," "authentic," "cold-pressed," "unrefined," "unfiltered," and "high-polyphenol" to reinforce the superior nature of the product.
• •Maintain a Warm, Passionate, and Personal Voice: Write as if sharing a cherished family secret or a passion project. Let the care and dedication behind the product shine through. The owner's personal connection to the MS cause adds a layer of genuine warmth.
• •Educate Gently: Inform customers about the benefits of real EVOO and what makes Old Country Olive Oil special, but do so in an approachable, non-technical way. Highlight the "why" behind the "what."
• •Integrate the "Giving Back" Message Naturally: The charitable aspect is a powerful part of the brand's identity. Mention the NMSS donation regularly and sincerely, connecting the purchase to a larger purpose. Ensure this feels like a core value, not just a marketing tactic.

Social Perception

Trusted Quality, Purpose-Driven, Artisanal & Exclusive, Personal Connection, Knowledgeable Source, Potential Confusion on Origin

Copy Examples

• •Taste the Tradition. Fuel the Fight. Every bottle of Old Country Olive Oil is more than just authentic, cold-pressed liquid gold from our family groves; it’s a promise. A promise of uncompromised quality, centuries-old heritage, and a $5 donation to the National MS Society with every purchase. Savor the richness. Share the hope.
• •From Our Ancient Groves to Your Family Table. For generations, our family has hand-picked and cold-pressed the finest olives to bring you Old Country Olive Oil – pure, unrefined, and bursting with the true taste of the Mediterranean. Experience the difference that heritage makes.
• •Not Just Olive Oil. It’s a Legacy in Every Drop. We believe in transparency from grove to bottle. Old Country Olive Oil is crafted the way our ancestors did – ensuring every pour is rich in flavor and life-enhancing polyphenols. Learn our story, taste the purity.
• •The Heart of Healthy Living. The Soul of Giving. Nourish your body with the authentic goodness of Old Country Olive Oil, packed with natural antioxidants. Feel good knowing that your choice supports a vital cause, helping us give back to the MS community, one delicious bottle at a time.
• •Why Settle for Ordinary? Discover Extraordinary Flavor. Tired of bland, mass-produced oils? Old Country Olive Oil offers a vibrant, authentic taste experience. Perfect for dipping, drizzling, and elevating every dish. Taste the passion, quality, and tradition.