Tono de Marca

expert, direct, and instructional

Valores de Marca

• •Expertise
• •Pragmatism
• •Ambition
• •Hard Work

Mejores Prácticas

• •Define Your Audience Persona: Clearly define who you are talking to. Is it a self-motivated athlete needing a program, or a client needing expert guidance and support through recovery? All copy should be written as if speaking directly to that person.
• •Create a Brand Lexicon: Develop a list of on-brand words and phrases (e.g., "Engineering Performance," "Pragmatic," "No-Nonsense") and words to avoid (e.g., "quick fix," "easy," "magic"). This ensures consistency across all writers and platforms.
• •Prioritize Your Core Value: Choose one primary value to anchor every piece of content. For Old Bull Fitness, it's expertise. For Old Bull Athletics, it's holistic health. This central theme will keep the messaging focused and recognizable.
• •Tell Authentic Stories: Use testimonials and client stories that reflect your brand's impact. Old Bull Athletics does this effectively by sharing specific recovery and strength journeys, which reinforces their values of personalization and empowerment.
• •Maintain a Consistent Point of View: Decide if the brand speaks as a singular expert coach (like Old Bull Fitness) or as a unified team of professionals (like Old Bull Athletics). This "voice" should remain the same across the website, social media, and advertisements.

Percepción Social

Due to its limited online footprint, the social perception of oldbullfitness.com is minimal. It is perceived as a niche, content-driven site for a specific audience rather than a broad consumer brand.

Ejemplos de Copy

• •Stop guessing in the gym. Start training with purpose. Our High Performance Program isn't about looking good on Instagram; it's about building real athletic power. Download the blueprint today.
• •The off-season is where champions are made. Don't waste it. Our 6-week preseason program gives you the structure and intensity to dominate from the first whistle.
• •Tired of programs that don't deliver? 'Train TOUGH' is our no-excuses, digital-download plan for athletes who are serious about results. This is the work others aren't willing to do.
• •From a coach who's been there: Get the insights you need to land a role in professional sport. Our articles cut through the noise and give you actionable career advice.
• •Your performance is a system. Engineer it for success. Old Bull Fitness provides the programming and knowledge to build a stronger, faster, more resilient you.