Brand Tone

friendly, community-focused, passionate, and approachable

Brand Values

• •Community: Being a family-owned and run business focused on customer connection.
• •Discovery and Curation: Offering a diverse range of fine wines, artisan products, and craft beers, with a focus on smaller producers.
• •Customer Experience: Providing knowledgeable service, exciting events, and a welcoming atmosphere.
• •Passion: Genuine enthusiasm for wine, food, and sharing experiences.
• •Support Local: A focus on supporting local producers.

Best Practices

• •Embrace a Friendly, Conversational Voice: Write as if you're talking to a friend who shares your passion for good drinks. Use welcoming language and avoid overly technical jargon unless explaining something specific with enthusiasm.
• •Highlight the "Family-Owned" and "Community" Aspects: Regularly remind customers that you're a local, family-run business. This builds trust and a personal connection.
• •Showcase Passion and Enthusiasm: Let your love for the products shine through. Use enthusiastic adjectives and share your excitement about new arrivals, local producers, or upcoming events.
• •Focus on Discovery and Curation: Emphasize the unique and often artisanal nature of your selection. Position yourselves as guides helping customers find hidden gems and new experiences.
• •Be Engaging and Interactive: Encourage customer participation through questions, polls (on social media), and by inviting them to events or to share their own experiences. Make them feel part of the Old Bridge Cellars community.

Social Perception

Viewed very positively by the local community as a top-tier liquor store with a fantastic range, knowledgeable and friendly staff, and a commitment to quality and unique products. Their events and community engagement are well-received. They are seen as an innovative and customer-focused business.

Copy Examples

• •Uncork Something Special This Weekend! Pop into Old Bridge Cellars North Fremantle or Como and let our family help yours find the perfect drop. From local gems to international treasures, we're all about sharing the love of good wine (and craft beer, and artisan spirits!). Your next favourite is waiting.
• •It's Not Just a Bottle, It's an Adventure! At Old Bridge Cellars, we believe every sip should tell a story. Discover unique finds from passionate, small producers you won't see everywhere else. Come explore with us – because life’s too short for boring drinks!
• •Your Local Experts in Delicious. Wondering what pairs with that special dinner? Or just fancy trying something new? Our friendly team at Old Bridge lives and breathes good booze and great advice. Swing by, we love a chat almost as much as we love a good vintage!
• •Award-Winning Selection, Family-Run Charm. We're chuffed to be your WA Liquor Store of the Year! But more than awards, we're proud to be your local spot for exceptional wines, beers, and spirits, served with a smile. Come see what all the fuss is about!
• •Join Our Next 'Blind Wine Time' - From Your Couch! Our famous virtual tasting is back! Grab your mystery pack, tune in live on Instagram, and taste along with Jay and Aly. It's fun, it's educational, and it's the best way to discover new favourites. Limited packs available – order yours today!